By Craig McGill
MURRAYMANIA is even reaching Scottish dentists with a posh Edinburgh dentist getting TVs in so people can watch Andy Murray’s Wimbledon progress while having their teeth out.
Cosmetic dentists Lubiju in Leith has had £3,000 worth of 26” flatscreen Samsung TV’s installed in five suites just as Wimbledon begins helping to make sure tennis fans needing treatment don’t miss a shot.
But the TVs aren’t in reception – they are ABOVE the dentist chairs.
The TVs were the idea of pioneering cosmetic dentist Dr Biju Krishnan, who co-founded Lubiju with dental partner Doctor Lubino do Rego.
Biju said: ““Even in this day and age, there are people who still have nerves over the dentist, so watching the TV can help take their mind off of things – it’s about distracting them from the work at hand and watching TV is great for that.
“Everyone’s asking to watch Wimbledon though as they want to follow the progress of Andy Murray or see how his competitors are doing.
“Fortunately no one has got too carried away yet cheering in the chair or raising their arms in celebration while I’m in their mouth or anything like that.
“It’s all about providing a service and doing what we can to help the patients feel a lot more comfortable and relaxed – some places may just play a radio, but at Lubiju we like to go that extra step for our clients.
“And while it can play DVDs, licensing regulations mean it has to be dental DVDs, but even if it could play other DVDs I doubt I would get many requests for the likes of Jaws, Marathon Man or Little Shop of Horrors.”
Lubiju boasts two plush consulting rooms, an x-ray area which was created using a ton of lead and a state-of-the-art sterilisation room, known as a Local Decontamination Unit.
As well as TVs, each dental suite is equipped with powerful, hi-tech, ceiling-mounted cameras, which can film surgical and cosmetic procedures to be beamed to specialist audiences elsewhere in the practice – or anywhere in the world – for training and teaching purposes.
Lubiju also has its own dedicated massage and complementary therapy treatment room, with expert staff who also provide alternative health advice, relaxation and beauty treatments, non-surgical facelifts and other rejuvenation and detox treatments.
It is also building a reputation for attracting Europe’s leading alternative medicine practitioners who are renowned for successes in treating serious conditions from infertility and irritable bowel syndrome to diabetes and multiple sclerosis.
Dr Krishnan said: “It may sound a bit patronising but I’m being sincere when we say that it is all about enhancing the customer experience.
“We will consider anything that helps people feel relaxed while at the dentist and also helps the time pass by more pleasantly.”