Card shop set for anti-love rush

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By Natalie Kwek

SCOTS card shops are bracing themselves to be blitzed this weekend by loved-up couples celebrating Valentine’s Day.

Around 24 million people will buy a card for the most romantic day of the year.

But this year single women will be sending a flurry of cheeky anti-Valentine’s Day messages, according to one major card retailer.

Scribbler, who last year brought their witty greeting card chain north of the border to Edinburgh and Glasgow, is renowned for its tongue-in-cheek humour.

As 85 per cent of card buyers in the UK are women, Scribbler has prepared itself for the single female customer, who can participate in the impending day by celebrating their singledom with amusing anti-Valentine’s Day greeting cards.

Among the bestsellers at Scribbler is a card illustrating a mischievous looking nun with the motto “I Feel a Sin Coming On …” and another with an image of a couple in a field with the phrase “It’s better to have loved and lost than to live with the psycho the rest of your life”.

The cards retail at £2.50 at Scribbler stores across the UK, and online at www.scribbler.co.uk.

Scribbler owner and founder John Procter said he was pleased the international festival of romance was being re-owned by unattached people buying funny cards to celebrate single life.

He said: “Women of the Sex and the City generation are not interested in sitting at home waiting for the phone to ring and bring fun to them, even on Valentine’s Day. They take single life in their stride and are set to enjoy February 14 with, or without a man in their lives.”

Love-struck Britons spend over half a billion pounds each year on cards, flowers, chocolates and other gifts for Valentine’s Day.

John added: “You could say these cards had anti-Valentine’s Day sentiments, but I think there is more going on than this – it is almost as though single women are re-owning the occasion for themselves.

“I would welcome an ambush of Valentine’s Day – why should couples have all the fun?”

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