Real life models replace mannequins in John Lewis autumnal fashion window


By Amanda MacMillan

JOHN Lewis workers swapped their uniforms for high fashion yesterday (Tue) as they replaced mannequins in the shop window of the store in Edinburgh to promote a £2.6 million refurbishment.

Claire Matthews and Rebecca Gibb turned heads as passers-by witnessed the window display come to life.

The girls posed among the fallen autumn leaves, showcasing some of the new brands now available in the Edinburgh store.

The display was organised to help launch the new fashion and accessories departments which have been refurbished in just over six weeks.

The fashion floor features new fitting rooms alongside a fashion advice suite and designer zone.

As part of the project new fashion brands have been introduced to the collection meaning shoppers can take their pick from over one hundred brands.

Chris Webster, general manager of John Lewis Edinburgh, said: “The impact that we are really trying to get across the shop floor is as customers walk in they think there’s something here for me. So that all of our customers, young, old, across the country and especially in Edinburgh are able to say I really want to shop here and that’s creating a really strong platform that enables us to bring in new brands.

Hazel Tireney, John Lewis operations manager (fashion), said: “There’s been a great buzz around the opening of the new departments and we’re now looking forward to inviting shoppers in-store later in the month for our special customer event following the makeover.”

An event will be held on Wednesday 27 October in John Lewis in Edinburgh which will give customers the opportunity to relax, enjoy a refreshment and get lots of helpful hints and tips from fashion advisers.

To register your interest in attending email [email protected]

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