A team of digital experts have left punters seeing stars – with a series of cheeky online Christmas greetings.
Web specialists at QueryClick are delighted with the response to their festive messages – where strategically placed asterisks appear to turn innocent seasonal tidings into naughty phrases.
The series of suggestive messages include, “Merry C****tmas”, “Jingle B*lls” and “Nice B**bles” and were put together by QueryClick’s in house designer, Alex Cowles.
Agency founder Chris Liversidge said: “Asterisks are the written equivalent of bleeping out swear words on TV. So when people see the stars on our Christmas messages they assume there is some adult content where you wouldn’t normally expect it.
“Happily it only lasts a second and very quickly the reader realises it’s just a bit of fun and the message is a perfectly innocent, traditional Christmas greeting.”
The messages, which have been extensively shared across Twitter and Facebook, finish with the message: “Missing something from your search engine strategy this festive season?”
Chris, who set the full service search marketing agency two years ago, added: “The intention is to show that sometimes what is missing is actually more important than what is actually there – because countless companies have lovely websites which simply aren’t doing anything to benefit or improve their business.”
QueryClick helps businesses improve online performance through search engine optimisation, pay-per-click online ad campaigns and a wide range of other online service. Clients of the fast-growing, £500,000-a-year business include Aggreko, Mint Hotels, Tigerlily and BrewDog.