Thursday, April 18, 2024
BusinessInnis & Gunn brew up spectacular turnover rise

Innis & Gunn brew up spectacular turnover rise

Dougal Sharp, managing director of Innis & Gunn, attributed the rise to investment

BREWERS Innis & Gunn have revealed their turnover for this year to date has increased by 64% compared to the same period last year.

Figures released today showed the company had made more than £5m in 2010, when their turnover increased by 20%.

The 2011 turnover has already surpassed their figures for the whole of the previous year, with the lucrative Christmas and US holiday season yet to come.

Managing Director, Dougal Sharp, attributed much of this year’s success to the major reinvestment in the business in 2010 to help deliver ambitious growth targets.

“By the end of 2009, the business had been growing on such a strong trajectory that we knew we had to take a step back to look at our structure and to assess what changes would be necessary to ensure the business model was in peak condition for future growth.

Exceptional

“We completed that assessment by the end of 2009 and we implemented the changes throughout 2010. Last year’s seven-figure inward investment has really paid off with an amazing 2011 so far that has surpassed all expectations.”

Continuing on the reasons for the exceptional 2011 results, Dougal Sharp said: “Innis & Gunn has gone down an absolute storm in the States but this is just the tip of the iceberg.  The craft beer segment over there represents 16% of the overall beer category and consumers are really turning on to flavoursome beers that have an interesting story and offer something that is out of the ordinary.

“Innis & Gunn clearly tickles their taste buds and there is every chance the US could become our biggest export market in the not too distant future. The US has just surpassed one million bottle sales in only 12 months of trading – a real landmark for our business.”

 

Related Stories