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Peated whisky range takes customers back to the future



A SCOTS whisky producer is going back to its roots by producing old-style malts.

Back in the 1800s, the majority of Speyside distilleries were producing pungent, peated whiskies, but this trend changed in the 1960s when the US market emerged and a softer, easier-drinking style of whisky was preferred.

BenRiach was one of the first Speyside distilleries of the modern era to release a peated expression, with the 10 year-old Curiositas in 2004.

The new range is a nod to the distillery’s roots

The majority of the distillery’s output is the more traditional, non-peated style that most people associate with Speyside, but the peated range represents a unique selling point.

Over the last few months, the distillery has been working to come up with a revamped, definitive range of four peated expressions that will be available on an ongoing basis.

The final line-up can now be confirmed as Birnie Moss, Curiositas aged 10 years old, Septendecim aged 17 years old and Authenticus aged 25 years old.

Sales Director Alistair Walker said: “Peated malt whisky production only represents approximately six weeks’ worth of the annual production at BenRiach, but the peated whiskies have become an important part of the distillery’s portfolio as they offer something new and unexpected from the Speyside region.

“We wanted to offer our consumers a range of peated BenRiachs that would span the age range – one that would both allow the development of the malt to be charted and also be available on a regular basis. Hopefully, with these four expressions, we will achieve that.”

Short URL: http://www.deadlinenews.co.uk/?p=45654

Posted by on Mar 21 2012. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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