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BusinessPutting the Dram into Drama

Putting the Dram into Drama

Benromach Single Malt Whisky is building on its successful partnership with the National Theatre of Scotland as it continues to sponsor a UK tour of the Strange Undoing of Prudencia Hart.

The play takes theatre into pubs and other unlikely venues, where stories are told, re-told, sung and passed on.

It’s an evening of supernatural storytelling, music and theatre inspired by the Border Ballads, Robert Burns and the poems of Robert Service.

The show opens at the Adam Smith Theatre Kirkcaldy on Wednesday 11 April before moving on to Blair Atholl, Nethy Bridge, Edinburgh, Torry, Kippen, Crianlarich, Kilcreggan, West Kilbride, Carlops and Kelso.

Their sponsorship is part of Benromach’s venture into the arts and will enable each audience member in Scotland (18 years and above) to share a dram of Benromach Whisky during the show.

Commenting on the sponsorship, David Urquhart Joint Managing Director of Gordon & MacPhail, owners of the Benromach Distillery in Forres, said: “We’re excited to be continuing our sponsorship of the arts as The Strange Undoing of Prudencia Hart grows in popularity across Scotland and the rest of the UK.

Success

“It’s a pleasure to be associated with such an individual and artistic performance, which we feel reflects many of the distinctive qualities of the various expressions of our malt whisky.”

The tale of Prudencia Hart, an uptight academic, follows her as she sets off to attend a conference one wintery morning in Kelso in the Scottish Borders. As the snow begins to fall, little does she know who or what awaits her there.  Her wild journey through the night takes her into and out of different supernatural and natural realms looking for folk songs.

The production will also appear at UK festivals; including the Norwich and Norfolk Festival, Mayfest, Bristol and the Brighton Festival.  The Strange Undoing of Prudencia Hart will then tour the UK and internationally until 2013.

Those attending the performance will be invited to sample Benromach 10 Years Old, Benromach Organic or Benromach Peat Smoke at the bar after the performance.

Elly Rothnie, Development Director, National Theatre of Scotland said: “The Strange Undoing of Prudencia Hart was a huge success at the Fringe last year and our audiences loved sampling one of Scotland’s finest malt whiskies as part of the experience. We are thrilled to continue this important partnership in

“2012 where we will take the production and Benromach whisky to new audiences throughout the country.”

The Strange Undoing of Prudencia Hart originally toured Scotland in February 2011 subsequently playing at Latitude Festival, Òran Mór, Glasgow, and the Edinburgh Festival Fringe in August 2011.  The production has won two awards, a CATS Award for Best Music and Sound and a Herald Angel.

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