Scottish brewery wins contract to sell ales throughout UK

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A SCOTTISH brewery has won a contract to sell two of its ales in supermarkets across the whole of the UK.

Traditional Scottish Ales Co, a brewery from Throsk in Stirling, has signed a deal with Aldi to sell the beers in all of its 462 UK stores.

The company was approached by the supermarket to sell the two ales, William Wallace Export and Rabbie Burns Blonde, which were previously only available to buy in Scotland.

scottish ale
Both ales are now on sale for £1.39 each for a 500ml bottle

 

Due to the popularity of the ales ahead of Burns Night, there has been a surge in production and temporary staff have been drafted in to help meet demand.
The William Wallace Export is a dark ale with a slightly sweet taste with a light hint of caramel.

Rabbie Burns Blonde Beer, which is only made in limited quantities each year to celebrate Burns Night, is a robust ale with complex flavours of liquorice and dark chocolate.

The beer is now on sale as a special buy ahead of Burns Night on Friday 25 January.
Graham Coull, co-owner of Traditional Scottish Ales Co, said: “The deal is a big boost for us and will help us to continue to grow our company.

“There is an abundance of big name beers in England, but there’s no one big Scottish name on supermarket shelves. We’re hoping that this deal is our first step in helping established Scottish beers join the big brands on shelf in England.”

A spokesman for Aldi said: “We’re really excited for the big day and know that our customers will really enjoy William Wallace Export and Rabbie Burns Blonde Beer while toasting the great Robert Burns.”

The two beers are on sale for £1.39 each for a 500ml bottle.

1 COMMENT

  1. Arran Brewery ( Isle of Arran) have three beers on supermarket shelves in the UK
    Arran Blonde, Arran Dark and Arran Sunset and in Booths stores we have our Arran Red Squirrel, Arran Clyde Puffer and Arran Fireside.
    ALL excellent Scottish beers!

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