Scotland to hold first #empty event at the Scottish National Gallery of Modern Art

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The Scottish National Gallery of Modern Art will be the first gallery in Scotland to host an Instagram #empty event this weekend.

On the evening of 21 March, the Gallery will give 35 Instagrammers exclusive access to explore the building and its exhibitions after-hours, and share their photos with the wider social media community, using the #empty hashtag.

Instagram is an online mobile photo- and video-sharing app with over 300 million active users.

 

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The Scottish National Gallery of Modern Art will be the first in Scotland to host an Instagram #empty event. Photograph: Gregory Stedman

 

Its #empty movement aims to provide access to iconic cultural institutions once they are closed to the public, providing avid Instagrammers with a rare opportunity to engage with these beautiful spaces in a unique way.

Previous #empty events were held at Tate Modern, London; The Metropolitan Museum of Art, New York; the Musée du Louvre, Paris; The Guggenheim, New York and The Royal Opera House, London.

Among the Instagrammers invited to the #empty event are @wilde_oates and @jemmacraig, whose hugely popular feeds are followed by over 220,000 combined users.

 

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In total 35 Instagrammers exclusive access to explore the building and its exhibitions after-hours. © National Galleries: Photography: Paul Raeburn

 

From 6pm on 21 March, photos from the #empty event will be shared on Instagram with the hashtags #empty, #emptyscotmodern and #WWIM11_Edinburgh.

Additional images will be available on the National Galleries of Scotland’s own Instagram feed @natgalleriessco.

The #empty event will coincide with the Worldwide InstaMeet 11 (#WWIM11), taking place on 21 and 22 March where Instagrammers from across the world organise events to meet and take photos.

Simon Groom, director of the Scottish National Gallery of Modern Art said: “We are delighted to open our doors to the Instagram community. Visiting the Gallery and our exhibitions outside of our opening times is a rare opportunity, and we hope it will be an inspiring experience. I look forward to seeing their photos.”

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