Farage and Clegg will be seen as most untrustworthy in TV debates, study says


NIGEL Farage and Nick Clegg will be seen as the most untrustworthy politicians in the upcoming TV debates, according to a psychometric profiling study.


The communication strategies of different candidates were examined using data from their performances throughout the election campaign.


David Cameron, Nick Clegg, Nigel Farage were analysed with the Praditus Motivation Archetypes Model, which uses an online algorithm to look at personality and expected performance.


Nick Clegg – “Most likely to bend the truth and manipulate others”


Researchers found that during the tension of a live broadcast, politicians are likely to display characteristics that have not been shown before.


Their data revealed that Farage will “inconsistent on policy issues due to his desire for acceptance”, whilst Cameron is likely to be seen as “too aggressive”.


Miliband will be seen as more honest but “unable to think on his feet” and will “struggle to maintain his audience”.



Fans of Nick Clegg can look forward to him seeming both “eccentric” and “diplomatic”.



Yohan Ruso, CEO at Praditus said: “The platform looks at the reasons behind the decisions we all make every day, using psychometric principles to assess any individual’s ability to respond to certain situations.


“Applying this to the biggest event of 2015 allows us to assess Britain’s prospective leader.”



The results, produced to promote the Praditus online self-assessment website, are shown below.


David Cameron (Conservative) – The Challenger


Will do well by frontally challenging his opponents, driven by his belief of being a strong and capable leader

However, his drive to win may be seen as aggressive and off putting to audiences when challenged by other candidates



Ed Miliband (Labour) – The Peacemaker


Will struggle to maintain his audience, due to a difficulty to think on his feet during the live TV debate

Strong tactic will likely be focusing on the needs of ‘ordinary people’, which may win him supporters



Nick Clegg (Liberal Democrats) – The Diplomat


Most likely to bend the truth and manipulate others to win votes

Can appear as an eccentric, however will come across as one of the most persuasive and diplomatic



Nigel Farage (UKIP) – The Average Joe


Will be on inconsistent on policy issues due to his desire for acceptance, belonging and recognition amongst audiences

Will present himself as a ‘straightforward’ guy with strong beliefs and will draw on popular analogies to engage audiences