Other photos in the running included a deer and a cat both looking startled with the city of Inverness in the background and a snap showing two deer taking a break on a garden patio in Perth.
The scheme became known as an example of poor social planning with no pubs, cinemas or community amenities.
An SNH spokeswoman said: “Many published photographs of deer show the majestic ‘Monarch of the glen’ silhouetted on a hillside or against a dramatic and romantic Scottish scene; others are of shy roe deer in woodland cover and farm fields.
“Increasingly though, our sightings of deer are much more frequent and more often much closer to home. It’s part of our changing world.”