OVERSEAS and domestic tourism visitors to Scotland have both increased by 10% in the last year to the end of March 2015 according to figures published this morning.
With overseas and domestics visitors combined over 15.7 million tourists visited Scotland last year and spent over £4.9 billion, an increase of 10% from the previous 12 months.
The figures also show an increase of visitor numbers from north America of 31% and an increase in expenditure of 50%.
The majority of overseas visitors continue to come from Europe, and the 10% increase in domestic visitors is set against a 2% decrease in domestic visitors for Great Britain as a whole.
Commenting on the figures Tourism Minister Fergus Ewing said:“These figures are hugely encouraging for the Scottish tourism industry as we continue to outperform Great Britain as a whole.
“The rise in both visitors and expenditure show that Scotland is a destination that offers quality experiences and visitors are prepared to spend their money in our hotels, tourism attractions and restaurants.
“Recent figures show Homecoming 2014 generated £136 million of additional revenue to the Scottish economy and we are determined to build on this legacy through other themed years.
“The sustainable increase and expenditure in visitors from North America is hugely encouraging and owes much to the warmth of welcome of our people and our growing international reputation as a place to visit.”