RACECOURSE bosses hope they’ve backed a winner, by producing a colourful artwork to set minds racing on social media.
The Edinburgh Cup is one of the highlights of the Scottish flat season and is renowned for bringing colour to the Capital.
Now the team at Musselburgh Racecourse hope to bring a similar splash of colour to the internet – inspired by the viral illustrations of web puzzler, Dudolf.
Millions of online fans have shared the Hungarian artist’s simple illustrations, renowned for having something unexpected hidden in them. Recent examples have included a field of snowmen, with a panda craftily concealed in their midst.
Aisling Johnston, Marketing Manager at Musselburgh Racecourse, said: “We were inspired after seeing various Dudolf drawings getting so much attention on Facebook, Twitter and other social media. People obviously love a quick, colourful diversion.
“There are few things as bright, cheerful and colourful as the silks jockeys wear during a race so we’ve come up with our own illustration to share with our many fans and followers on social media.
“It celebrates all the colour of the Edinburgh cup and we hope it will give people a bit of fun during a work break while they try to find what we’ve smuggled into the image. It’s nothing too difficult – just a wee something hiding in plain sight.”
Musselburgh’s artwork was commissioned by Edinburgh-based artist Emma Ahlqvist, who said: “This was an unusual request and a lot of fun to work on. I hope it will be a bright spot in people’s day.”
Alex Nicol, Founder of Edinburgh Gin said: “The Edinburgh Cup gets bigger, better and livelier every year. We hope people will enjoy this bit of internet art and may be inspired to come along on June 4, enjoy the wonderful atmosphere, exciting racing – and our tasty range of gin cocktails.”
Thousands of racegoers are expected to attend the Edinburgh Cup on June 4, with cocktails on offer from event sponsors, Edinburgh Gin, while Radio 1 DJ Greig James will be guest of honour and will play a set at the after party.
As well as a packed, high-quality race card, the annual event is increasingly becoming known as a foodie event. Meantime it is also being promoted as the ideal, colourful day out for anyone who missed the chance to get tickets for the sell out Ladies Day at Musselburgh, which takes place later in June.
Musselburgh Racecourse is firmly established as one of the UK’s most stylish racecourses, hosting 28 flat and jumps meetings each year. Already popular with racing enthusiasts, families and corporate clients.