A PREMIER LEAGUE football club has been ridiculed after reducing an item in its Christmas sale by just one pence.
West Ham United made themselves the butt of the jokes after discounting a card holder from £2 to the bargain basement price of £1.99.
The mega-rich club, who have recently moved into London’s Olympic Stadium and benefit from the £5bn Premier League TV deal, scored out the old price in red to highlight the reduction.
Following the backlash, West Ham, whose winger Dmitri Payet is thought to earn£110,000 a week, have removed the “crest card holder” from the sale and fixed the price at £1.99.
The pricing faux pas was spotted yesterday by eagle-eyed bargain hunters and soon started to appear on social media.
A page on the Hammer’s website showed a picture of the claret and blue card holder emblazoned with the club’s famous crest.
To the right of ‘crest card holder’, written in bold, capital red letters, the phrase “Was £2.00” had been scored out.
It was replaced by “£1.99”, written in capital, claret lettering, with the excluding VAT cost of £1.66 written in small print below.
Unsurprisingly, Facebook users were quick to react when screenshots of the one penny reduction appeared online.
Moe Maktabi tagged a friend and wrote: “Such a Christmas bargain! Your club sure knows how to look after its fans.”
David Lynn commented: “Better get yourself down there. Massive sales.”
Malcolm Hatton added: “No doubt they will be fighting over this on Black Friday.”
Whilst Samuel Adams wrote: “Oh my god, those savings.”
West Ham were founded in 1895 and produced three members of the English World Cup final winning team, with the captain Bobby Moore, and goalscorers Martin Peters and Geoff Hurst all playing for the club.
After over 100 years at Upton Park, the team moved to London’s Olympic Stadium, this summer although the move has been marred by controversy following fights between fans and stewarding issues.
The club’s vice-chairman is Apprentice star, Karren Brady, who took up the job in 2010 after leaving leaving her role as managing director at Birmingham City.