SCOTTISH football fans have managed to baffle one of the world’s largest car hire companies.
Supporters writing on social media about Hearts are spelling the club’s name “Hertz” to copy the pronunciation in and around Tynecastle.
But that has caused confusion for the car hire corporation based in Estero, Florida, which employs 20,000 people around the world.
Football fans’ disparaging references to Hearts’ performance in the Edinburgh derby yesterday have been picked up by puzzled social media experts at Hertz.
Posting on Twitter not long after the drab 0-0 derby ended, one user wrote: “Still f*****g hate Hertz.”
Even though the message was not directed at their Twitter account, Hertz replied: “We don’t like hearing this! Can you please DM us and more details of your concerns so we may resolve this for you?”
Sarah Dallimore also took to Twitter on derby day and wrote: “Support none of them but go on the Hibees. Hatred I have for Hertz is unreal.”
Again, the rental company replied and wrote: “Hi Sarah, we’d love to help! How can we assist you today?”
Sarah responded: “Naw, the football team mate.”
Social media users were quick to react to the hilarious mix up.
Gus Bracks wrote: “Hahahaha.”
And Vincent Wallace added: “Lol.”
Hertz are a worldwide business with locations in around 150 countries around the globe.
Hearts and Hibs played out a drab draw in their Scottish Cup encounter on Sunday and will play the replay at Easter Road a week on Wednesday.
Hibs are the current holders of the cup having beaten Rangers in last year’s final to win the competition for the first time in 114 years.