Many business owners are left scratching their heads when approaching SEO for the first time. However, there are some sure-fire ways you can secure the success of your first website. Consider the following effective SEO tactics.
Write Premium Content
Every new website must focus on writing premium content, which not only offers tips but establishes thought leadership within the industry.
Look beyond creating listicles and start creating:
- Case studies
- In-depth blogs
- White papers
- Guest posts from industry leaders
Premium content is also more likely to be linked back to by other major publications and high-authority blogs.
Create Evergreen Content
The last thing you will want to do is update your content every month, so it remains relevant – or to provide outdated copy that is both unhelpful and unprofessional. Write evergreen content that has a long shelf-life and can address any visitor concerns. This content will also help to secure your search engine rankings for a longer length of time.
Secure Intelligent Backlinks
While premium content can encourage websites to link back to you, this process can take time. Don’t wait for websites to link back to you and act now by turning to professional link building services from Click Intelligence. The intelligent backlinks can boost your online visibility, while establishing your brand as an industry authority. It’s an effective way to be promoted on various high-authority websites, which can direct their established audience to your website to make a purchase or engage with your business.
Collaborate with Niche Influencers
Form meaningful relationships with customers by collaborating with a niche influencer, as they can promote your brand to their audience. For instance, your brand could feature a guest post on a niche influencer’s website, or they could promote your product or service on their successful social media platforms. A consumer is more likely to trust your brand, as the influencer will be viewed as an honest, trustworthy source, and your business can become synonymous with their credibility.
Claim Your Address on Google Maps
Boost your brand’s discoverability by claiming your address on Google Maps. This will ensure your local business can easily be found by customers, who may wish to visit your local store or find your contact details in an instant.
Utilise Local Partnerships
Are you targeting customers in a specific location? If so, aim to form a partnership with various local organisations, who will happily promote your brand and link back to your website. If you already have established a local partnership, ensure the company provides a link placement on their website to maximise your online success. From adding your company to their resource page to contributing to their blogs, aim to offer a mutually-beneficial relationship that allows both companies to grow.
Also, aim to be featured on local business, community or news blogs that can advertise your brand, products or contributions to society. You can also sponsor local sporting events, award ceremonies and conferences to boost your brand awareness – and don’t forget to incorporate a link back to your website so they can look you up online.