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What to Expect from Social Media in 2018

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Today, social media presence is an essential for any business. From providing you with the unique capability to target specific demographics, to giving you an outlet to interact with your customers on an everyday basis, Facebook and Twitter combine to make a powerful marketing tool. What makes social media difficult is staying on trend. And, as mediums that are heavily reliant on trending topics, it goes without saying that it is important to keep on top of emerging trends. To help you keep up to date, here are some techniques that you can expect to see from a number of the leading social media contributors in the near future.

Credit: Ibrahim

Video

It is no secret that video attracts the most engagement on Facebook and Twitter. So much so, that, even if the release of Facebook Stories wasn’t enough of an indication, Facebook employees have adopted ‘the camera is the new keyboard’ as their newest mantra. The popularity of Instagram Stories and Periscope on Twitter is further proof of the proliferation of video on social media. In order to make the most of this burgeoning trend, it is worth investing in video in some capacity.

Mobile

Facebook has 2.01 billion monthly active users, and over half of them access the site exclusively through mobile – and this number is only set to rise. It is baffling then, that some social media-using businesses do not optimise their content for mobile. Ensuring all of your content is easily shareable via mobile is essential – especially when you consider that recent estimates point out that, of all the content that is shared on social media, over 70% of it is done so via the medium of dark social.

Social Shopping

We can talk about engagement and reach as much as we want, but, at the end of the day, the whole purpose of any social strategy is to increase sales. And with social commerce becoming more and more prevalent across social media channels, the opportunity to convert followers into customers has never been greater. Once again, Facebook is the dominant platform when it comes to ecommerce. Data from Shopify indicates that 85% of all ecommerce orders come from Facebook. And because it possesses the highest conversion rate for all social media ecommerce traffic at 1.85%, Facebook is increasingly becoming a hotspot for businesses looking to turn likes into sales. Don’t miss out.

As you can see, social media trends are evolving constantly, and you need an agency that keeps its finger on the pulse at all times. Being adaptable and forward-thinking is central to devising an effective social media strategy. If you have any requirements for social media, Liverpool digital marketing agency Yoma is more than capable of taking them on.

 
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