A TROLL has used the H & M “monkey” hoodie controversy to make a sick joke about the disappearance of Madeleine McCann.
Twitter user Kieron Marsh from Ipswick, Suffolk posted an image of Madeleine’s head on a blue, long-sleeved T-shirt with the words: “Hide and seek champion.”
He captione the tweet: “Absolutely disgusting from H&M. I’m ashamed!”
The image comes after H & M were forced to apologise this week for their advert showing a young black child wearing a green hoodie with the phrase “Coolest monkey in the jungle” on it.
Kieron’s post has already been retweeted over 7,000 times and liked by more than 22,000 Twitter users.
However, many social media users blasted Kieron for posting the image.
Robo Doods wrote: “Why do that?”
Twitter user @flicksfan said: “No. This pic must’ve been doctored by someone sick. Not H&M, I’m sure.”
And Dougie Williams wrote: “Oh my f***ing god.”
Some other followers shared gifs showing famous celebrities looking completely taken aback.
Kieron later responded to friends’ requests asking for his “autograph” after the post went viral and attracted comments actually praising the post.
Billy O Carroll wrote: “Mate, brilliant.”
Becca Davis-Owen said: “This has to be the best H&M photoshop I have seen.”
And Erjola Issley wrote: I’m so ashamed at myself for laughing at this.”
The image sparked another Twitter user Finn Tonnar to post an image showing Anne Frank wearing an H & M hoodie with the phrase “coolest jew in the chamber” across the front.
Alongside a furious-faced emoji he wrote: “First Maddie now Anne”.
Madeleine McCann vanished on May 3, 2007 while holidaying with her family in the Algarve.
Her parents, Gerry and Kate from Leicestershire, had left their three children – including toddler twins Sean and Amelie – asleep in their apartment while they were at a nearby tapas bar.
Kate went back to the apartment around 10pm to discover Maddie was missing.
Since then the family has been campaigning to find their daughter.
Last year a study found that Kate and Gerry were targeted with more than 150 abusive messages from social media users each day.
Psychologist Dr John Synott estimated there were between 100 and 150 abusive comments directed on Twitter, Facebook and on online McCann message boards every day.