Fashion designer Richard Raeburn closes online store as he urges boycott of Black Friday

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RENOWNED fashion designer Richard Raeburn has urged consumers to boycott Black Friday – and has started by disabling his own online shop.

The London-based designer announced on Instagram today: “We’ve disabled the shop section of our website and closed our pop-up store for Black Friday.

“We simply cannot continue to consume the way we do. We need to start making considered choices; buying less but better.

“We’re therefore encouraging you to think twice before you make a purchase today. Even small steps will help and it’s important we all work together.”

RENOWNED fashion designer Richard Raeburn has urged consumers to boycott Black Friday – and has started by disabling his own online shop.

 

The photograph plastered across his social media accounts also appears on the homepage of his website.

Han_Josef responded: “Great thought process. Meaningful purpose.”

Jameswicksphoto added: “Great leadership. Respect. Less is more.”

Antoniofiengo wrote: “Thank you for this! Thoughts and actions are the only things that really make a difference!”

Officialnonames said: “Fantastic! Very bold values and we applaud.”

However, Yiotaden reckoned it was just a marketing ploy.

The social media user wrote: “Making considerate choices as a person and consumer is something you do all year round and not only on Black Friday.

“Closing your shops, does not provide a solution to the mass consumption of high street brands. This looks like another marketing technique.”

Raeburn is known for reusing surplus fabrics to create a new range of clothing and accessories for both men and women.

The company says its ethos is underpinned by the “four Rs”: Remade, reduced, recycled and Raeburn.

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