HALL’S of Scotland have secured a six-figure deal with Asda to stock Wee Willie Winkie sausages in 28 English stores.
The skinless sausage snacks are a hit amongst children in Scotland and currently retail for £1 in 60 Asda stores North of the border.
The new deal will see an additional 100,000 sausages produced a week, bringing the total weekly production to over one million.
June Rose Brand account manager at Hall’s of Scotland, said: “The Wee Willie Winkie brand is a Scottish household favourite, so we’re thrilled to be taking the iconic kids sausages South of the border.”
Originally inspired by a nursery rhyme about Wee Willie Winkie, who ran through the streets of Edinburgh’s Old Town in the middle of the night, Hall’s has been producing the Wee Willie Winkie sausages at their Prestwick factory since 2008.
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “The Wee Willie Winkie brand is an iconic Scottish brand loved throughout the generations which is already a best seller with our customers in Scotland.
“We’re thrilled to be the first of the major retailers to offer the children’s sausage range across our English stores.
“Feedback from everyone who has tried the sausages has been incredibly positive.”