Scotland’s social media stars to celebrate Dundee student’s startup


A STUDENT who has worked for some of fashion’s biggest names is swapping the life of a catwalk model for business models with the launch of a new venture.

Lifestyle blogger and influencer at the University of Dundee, Howey Ejegi, says that Dundee is perfectly placed to establish itself as the home of Scotland’s social media scene as he prepares to unveil his content creation agency, Kreativedon.

The third-year Business Management student, who has modelled for fashion houses such as Estée Lauder and major companies like the Royal Bank of Scotland, will bring together some of the country’s most prominent online personalities for a networking event and fashion show at Dundee’s Gallery 48 on Friday 28 June.

With his agency creating and distributing social media content for businesses, he said that Dundee’s reputation as a hub for art and design made it the ideal location to launch his new venture.

“There is a huge blogging and influencer scene in Scotland and it remains up and coming, but there are few events to bring these people together,” said Howey.

“This Friday’s launch and my venture aims to put Scotland on the map when it comes to social media. Dundee is a great place for a startup company and from here I feel I can reach out to the rest of the world.”

Originally from Nigeria, Howey grew up in London before making the move north to Dundee. The 30-year-old has been blogging for several years, providing fashion and lifestyle tips to almost 40,000 followers via his website and Instagram account.

To monetise his passion for fashion, Howey has been working with the University’s Centre for Entrepreneurship and has taken part in Elevator’s Accelerator programme to develop his business, which will provide social media support to companies around the world.

The University of Dundee has partnered with Elevator, Scotland’s leading business support organisation, to establish a public access Centre for Entrepreneurship which promotes and supports creative, innovation-driven companies from across Tayside and beyond.

Howey added, “The Centre for Entrepreneurship has been a massive eye-opener and allowed me to really think outside of the box. The staff have supported me and helped me to develop my business skills while establishing a network of contacts.

“I want Kreativedon to be recognised globally and to have offices here in Dundee, in London, and throughout the world. But I can’t do that on my own, and that’s why I’m bringing together creative people to take the first steps in building a company that will be at the forefront of what is a growing, exciting industry.”

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