The use of social networking platforms has increased tremendously in every kind of business to grow its prospects, and this trend is expected to grow further in the future. However, with so many social media sites, people tend to get confused and overwhelmed in their quest to pick the right ones for their business. Small business owners especially face this trouble. So, today, our post will be all about best social media sites for small businesses with the reason why.
LinkedIn is the premier B2B social networking site. The site gets two new followers every second with a total of about 135 million active users in more than 200 countries. The platform provides professionals with the opportunity to connect with other experts in the industry to learn and grow together. Its features allow sharing of content, engagement with audiences and to recruit new talent and. Therefore, it is the best place for every kind of business, whether small or big.
The platform has more than 300 million monthly active users. It is the place to “see what’s happening.” According to a report, 87% of B2B marketers use Twitter for implementing content marketing strategies. You want to get noticed by the right set of people, humanize your brand, or increase engagement; Twitter is the way to go. However, you will have to use relevant hashtags to get the attention of the right set of companies or individuals.
It is a web-based business community which offers business services to small businesses and professionals. Besides having a profile and basic functionality of connecting with others, it allows the user to store files (up to 50MG of free), host webinars and organize all other social media accounts with Social One among other features.
The user-friendly site simplifies the essential business services and ensures free and seamless integration and delivery through the internet. It allows companies of all sizes to network, collaborate, and expand their services in avenues they may not have been able to explore before.
Facebook is one of the best social media sites for business, whether small or big. As of 2017, the social networking site has more than 2 billion monthly active users. Being the most-effective social platform, it provides practical opportunities for marketers to promote their businesses and interact with potential customers by making a free Facebook page. It also allows you to run ads for a budget that you decide for yourself.
You can also increase traffic to your website as Facebook lets you add your website URL to your Facebook page. You can also give your customers a glimpse of your products, services, and other significant information through your posts.
It is the best platform for a small business. You can sign up using your email or by linking with your LinkedIn profile and can upload or download content for absolutely free. The portal enables you to reach a large number of professionals and is extremely easy to measure. You can easily track the number of shares, likes, comments, and views generated from LinkedIn, Facebook, Twitter, and Google Plus.