As the new year approaches, it’s time to take a break as you chew on a mince pie and consider the changes this Hogmanay could herald for your business.
In political times that feel rather precarious, it might be that you’re wary of throwing caution to the wind in spending to scale up, but by taking a few calculated risks while competitors are treading water, the potential rewards for being a bit more gallus with your growth plans are great.
And switching up your approach to marketing and branding need not necessarily break the bank, because there are affordable ways to get your marketing messages out to target customers that deliver a robust ROI.
With that in mind, here are five ways to boost your Scottish business in 2020.
- Get on GMB (Google My Business)
Your first tip is absolutely free – if you haven’t done so already, grab a GMB profile and get your company name and contact details out there on Google, the world’s biggest search engine.
While more sophisticated strategies like SEO (Search Engine Optimisation) will help you sustain a great ranking on page 1 of Google results, getting on GMB gives you a solid start and lets you connect instantly with mobile customers.
- Donate time to community groups and charities
Forging closer links with community groups and charities is the right thing to do and makes business sense too – when consumers are increasingly making purchasing decisions based on corporate values, proving you care is crucial.
So check local press and news websites for a local cause that chimes with your beliefs and donate your expertise on a pro bono basis for a few hours a week to ramp up your community rep and help the people who really need it most.
- Adopt a Four Day Week
Letting your staff work a four day week doesn’t denote a return to the dark days of the winter of discontent – for some businesses, it’s actually a savvy way of improving performance and motivation without compsomising service delivery.
Firms in several sectors who have recently made this radical move have found that reducing hours while leaving salaries as they are makes business better for employees and customers – find out if it’s right for your firm by browsing the 4-Day Week Global website.
- Advertise on the telly
Thanks to more accessible pricing policies, TV advertising is no longer the sole preserve of multinationals – challenger firms can now capitalize on the opportunity of beaming their brands into living rooms across Scotland.
To find out more, take a look at stvcommercial.tv to get a grasp of case studies, tips and prices – you might pick up a prime slot for less moolah than you imagine.
- Invest in video
Clever corporate videos are one of the best ways to connect with customers – whether your mini-movies are funny five second memes to share on social media or enlightening explainer videos embedded on your home page.
Partner with media gurus SNS Group to develop dynamic videos that grab great engagement – it’ll elevate your content marketing to the next level.
Follow these five tips and your business will have a terrific 2020 – whatever way the political winds blow.