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5 common eLearning pitfalls that are impacting your ROI

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Is your e-learning program holding you back from achieving your desired goals? Does it act as a hindrance to improved revenues despite numerous marketing initiatives? So, does it make you think as to what might have gone wrong? If your answer to these questions is affirmative, you’re on the right page then! 

Fortunately, there are different methods that help solve this problem of yours and enhance the effectiveness of your online training program. But first, you must identify the pitfalls that have an effect on the ROI of your training program. We have listed the same below. Read on for yourselves!

Photo by Tierra Mallorca on Unsplash
  • Creating an online training program without formulating objectives and goals

Laying down the desired objectives and goals is one of the most important things to be taken care of before creating an online training program. Although very basic, this is something most organisations fail at. Start with identifying the pain points and gradually shift towards carefully crafted goals, learning objectives, and desired outcomes Further, follow them to pick the best online resources for your online training. Moreover, these act as a guiding factor in the creation of an online course. 

 

  • Online training content that lacks practical application

Your online training program is not engaging or rather meaningful unless it has some real-life context attached to it. You cannot just include numbers, statistics, and theoretical information in your course and expect your users to memorise everything.

You must know that the attention span of learners today is not more than 5 minutes hence, it is best not to flood them with too much information. Instead, include real-world examples in your online training to make it more meaningful and relevant. Learners will be able to relate and even apply the learned skills in their workplace. 

 

  • Failing to pre-assess your learners

While you think that assessing your learners after the completion of an e-learning program is essential, assessing them prior to undertaking the course is even more important. You must focus on the strengths and weaknesses of your employees and focus on the skills and tasks beforehand and then recommend the online training resources. 

However, if the majority of your employees are lacking the same skills even after undertaking the online training, it is a huge indication that your course requires modifications. On the basis of the learner data obtained, you can also customise the content as per the learners’ requirements. 

 

  • Failing to personalise the e-learning content

The needs and preferences of no two learners are alike. And, this is one of the most important things that an organisation must understand. That being said, different employees need different e-learning programs and even different delivery methods to achieve their goals. And, the best way to cater to these increasing requirements of learners is by creating personalised training programs. This way every employee gets the opportunity to enhance his/her skill and focus on the tasks at work. Moreover, this improves the overall productivity and efficiency of employees. All you need to do is identify the key areas of improvement and customise the course accordingly. 

 

  • Treating online training as a ‘one-time occurrence’

Some organisations perceive online training programs to be a one-time thing. And, the main problem with this approach is that no further updates to the course revolving around a particular topic are made. That being said, the learners’ knowledge remains stagnant as they never get to learn about the latest trends and hence are not able to refresh their skills. So, it is ideal that organisations create online courses keeping in mind that it is an investment int the long run. With this, the focus is not only on updating the course content regularly but also investing in the best LMS WordPress which facilitates ease in doing so.

So, if your organisation is guilty of any of the aforementioned mistakes, it is a tell-tale sign that you must revamp your practices. As you do, increased ROI is guaranteed. 

 
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