itison launched their annual fundraiser for Social Bite today asking big-hearted Scots to donate £5 to buy a meal for a homeless person this Christmas.
Donors can also choose to use the £5 to buy a Christmas gift for kids and families affected by homelessness, as the charity receives 100% of donations.
Last year over 70,000 meals and nearly 40,000 Christmas gifts were donated through the campaign raising £566,830.
Now, itison and Social Bite are hoping to beat this total.
itison’s partnership with Social Bite started in 2014 with an aim to donate 800 meals to the homeless over Christmas – an astonishing 32,000 vouchers were donated.
The campaign had a transformational impact on Social Bite allowing them to not only provide meals on Christmas day for those affected by homelessness, but for the entire year
Each subsequent year has seen itison members donate enough to enable the social enterprise to provide free meals to the homeless throughout the year.
Partnerships are also in place with charities in Manchester and Newcastle, where itison has offices.
Oli Norman, CEO at itison said: “Every year we are astounded and delighted with the support and generosity of our members for our Social Bite campaign.
The impact our annual campaign has had on Social Bite’s mission to end homelessness and support the homeless community with free meals throughout the year has been incredible.
“Our work with Social Bite forms part of our charitable arm of the business, itison us, which in addition to our work with Social Bite has seen us partner with the businesses we work with to donate thousands of vouchers each month to brilliant local charities in the communities we work.”
Josh Littlejohn, co-founder of Social Bite, said: “Your donations make a massive difference to the work we do with people experiencing homelessness throughout the entire year – not just at Christmas. We couldn’t do it without you so once again we’d love you to get behind the campaign, share it with all your friends and help the people who need it the very most.”