Despite being named TIME Person of the Year 2019 for her climate activism work, Greta Thunberg surprisingly only inspires 4% of Scots to be more sustainable, according to new research.
The study, from savings site VoucherCodes.co.uk, finds that people are far less likely to cite the teen activist as their main inspiration for going green.
Instead they listed a sense of guilt and a fear for future generations as their top reasons for making eco-conscious lifestyle changes.
While over nine in 10 respondents expressed concern for the future of the planet, just 22% consider sustainability to be a key priority in their lives.
Almost a quarter of people in Scotland admit that they should be doing a lot more to reduce their personal impact on the environment, but many find it too difficult to change their habits.
However, while some people find adapting to a more eco-conscious lifestyle to be too expensive, others see being green as anything but mean—particularly to their bank accounts.
A minority of Scots say they try to be more environmentally friendly, purely because they hope it saves them a few pounds.
However, over a third Scots believe saving money is a happy by-product of being environmentally-friendly, with people saving an average of £66.72 each month as a result of their lifestyle changes.
Anita Naik, Lifestyle Editor at VoucherCodes.co.uk commented: “It is clear that the majority of people in Scotland will openly discuss concerns for the environment, but it is interesting to see that the percentage of those taking regular direct action to reduce their personal impact on the planet is still pretty low.
“It’s a shame that more of us can’t see the benefits of living a greener lifestyle, particularly when these changes can also save us money.
“For example, using our own bags when shopping is a simple, savvy way to reduce our personal impact on the environment, and other easy lifestyle changes like reducing our meat intake and using a reusable coffee cup can make a real difference.
“We can benefit both the planet, and our bank accounts, by living more sustainably.”