There are thousands or even millions of small and medium enterprises around the globe that stands with only a physical store. Your business must be one in that very long list. But in this time of technological innovations and a looming global crisis due to the widespread of Coronavirus, you may probably need to consider when building a website is good strategy for your business.
You may think creating a website is complicated. The good news is that it’s pretty simple – check chosen domain availability, find a user-friendly hosting provider, register domain name, and practically build a website through easy-to-navigate templates and basic codings. You may want to have your own ecommerce site now, but you have to know first if it is really the fitting time for you to create a website for your enterprise. Consider these scenarios:
You need a more efficient way to acquire and track orders
Of course, getting more orders is the point of selling products or services. It is a good indication that of an approaching enterprise growth. When an increased number of orders are coming in, setting up a website can help you gather them all more efficiently.
You have the capacity to accommodate orders beyond proximity
In line with the increase in number of orders, you also need to consider if you are ready and you have the means to deliver orders that are even beyond the usual zone. If you have the capability to already do this, then it is a good indication that you should really consider setting up a website.
The global business trend calls for it
With the widespread of coronavirus around the world, a vast sum of lives have been disrupted and numerous enterprises have been affected, a lot mainly because people are not allowed to go out and physical distancing is strictly implemented. Due to this, most of the surviving businesses are going online. With that being said, you should do the same.
Customer support needs a good backup
Besides the increasing number of orders, another factor that you need to consider when business is good must be customer service enhancement. A good option to hear from your visitors and potential customers is through inviting them for feedback and query messages using your website. This is practically the most efficient way to hear from them online.
You can survive now without a physical store
Whether you really have the capacity long before to survive without a physical store or the pamdemic has pushed you to actually do so, having an ecommerce site is still way better than simply hanging on to social media alone. Without a physical store, you need an organised avenue to display your products, promos, contact details and more without limit. If you cannot have a physical shop as of the moment, invest on a good website.
After all the market researches, test runs or soft openings, investments and more, the survival and expansion of your business is still in your hands. With the changing times, now is the best time to also change for the better and build a globally-competitive website for your enterprise.