Tourism toolkit launched to help Highland tourism businesses attract visitors after lockdown

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A TOURISM toolkit has been launched by a Scottish PR firm, designed to help businesses in the Highlands prepare to welcome visitors once more.

Inverness-based PR agency, Whale-like-fish, are hoping to assist tourism based businesses who will have seen dramatic changes following the covid-19 crisis.

The initiative launched on the same day Fergus Ewing MSP, Scottish Government Cabinet Secretary for Rural Economy and Tourism, spoke to hundreds of tourism businesses from across the Highlands on a webinar.

Helen Ross co-founder of Whale-like-fish, said: “As an agency named after the first reported sighting of the Loch Ness Monster, we want to see tourists back in the Highlands, lured by its beauty and yes, the chance that maybe they’ll catch a glimpse of our beloved Nessie.

“So, we’ve pulled together a tourism toolkit to help all kinds of businesses who rely on tourism, ensure they are in the best possible position to attract visitors.

“There is lots of practical advice and guidance out there on how to get your business Covid secure but once you’ve done that, you need to tell your potential customers. That’s where we can help.

“With our toolkit, tailored to each business whether it’s a tourist attraction or an accommodation provider, we can help businesses focus their communication so that they capitalise on the USPs of their business whether that’s vast open spaces, stunning scenery or the fact you have guaranteed parking.

“These things are as important as providing reassurance about the measures taken to get your business Covid secure and keep visitors safe.”

Research from VisitScotland reveals Scotland is set to welcome more visitors than usual, with  52% of people intending to holiday here.

Helen added: “The Highlands is still a hotspot and the opportunity to capitalise on the natural beauty of the region has never been greater, especially when you consider that many tourists will have spent months of lockdown in very urban areas.”

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