Search engine optimization (SEO) is the process of generating more organic traffic to your website by getting it to rank higher in search engine result pages (SERPs). SEO is constantly evolving thanks to search engine algorithm updates and changes in the ways users conduct searches, but most of the basic ideas behind it remain constant. The more traffic your site has, the more likely you are to increase your conversion rate, which could mean more sales, subscriptions, or both depending on the type of site you’re running.
E-commerce sites have unique goals compared to others in that you’re trying to sell specific products. Whether your store is purely an e-commerce store or you have an in-person location as well, your site and online presence need to be top-notch for your business to grow and succeed to the best of its ability. While you can certainly generate traffic with paid ads, the improvements you’ll gain for your site following an SEO strategy are yours forever, and SEO is generally cheaper in the long run. Here are some of the greatest advantages an e-commerce SEO agency can offer.
A good e-commerce SEO strategy starts with improving your e-commerce site itself. Technical SEO experts can optimize your HTML code so that your web pages load as fast as possible and standardize those improvements across the whole site. This is important since page load speed is a ranking factor in Google, especially for mobile searches.
Offering a better user experience helps you rank higher, and it also increases the odds that visitors return to your site in the future. Considering the prevalence of mobile searches for shopping, even when it comes to local brick and mortar stores, you have to get this right. On-page SEO services can also entail cleaning up your URLs, title tags, and meta descriptions to make them more appealing to search engines and users.
Product Pages and Keywords
Additionally, e-commerce SEO pros can help you with your product pages, category pages, and even the content of your landing pages. They can use e-commerce website templates for both the design and basic coding of your webpages to ensure a professional, consistent, and attention-grabbing look for your site. Using keyword research best practices, it’s possible to target the highest-converting keywords and use them in your copy to attract your target audience. With competitive analysis, it’s even possible to determine successful keywords used by your competition and turn them to your advantage.
This information can be used to create high-performance product pages and product descriptions that boost your online visibility and earn conversions. You can start by prioritizing your product pages that already get the most traffic and apply what works for them to your other pages. Alternatively, if you have a new product you want to push with potential customers, you can prioritize its product page to make it more visible in search results.
Backlinks and Content
If you want more searchers to find your e-commerce site, one of the best things to do is to increase your domain authority. This is a score developed by Moz that’s measured from 1-100, and it estimates how likely your site is to rank. Link building is the best way to increase domain authority, and e-commerce SEO experts can help you with it. One way to do this is by building a backlink portfolio. Backlinks are created any time another website links to your own, and an SEO agency can reach out to other sites on your behalf to potentially get you mentions in blog content, articles, or press releases. Naturally, having links from sites with a high link authority score of their own will be best for your credibility.
SEO experts can also help you with your own original content strategy using blog posts, videos, social media campaigns, and more. Content marketing helps get your brand name out there and establishes your voice as an expert in your niche. A good rule of thumb for high-quality content is that it needs to solve a problem or answer a question that your potential customers have that can lead them to your products. The more familiar they become with your brand and what you offer, the more likely they are to click.