Sunday, May 22, 2022
BusinessVisitScotland 'Coo Vans' spread Solheim Cup message

VisitScotland ‘Coo Vans’ spread Solheim Cup message

THE BIGGEST event in women’s golf will be promoted across all corners of Scotland – by a herd of VisitScotland ‘Highland Coo Vans’.

The 2019 Solheim Cup comes to Perthshire in September and the organisation is spreading the word with three of their bovine-themed mobile information centres.

The centres named Morag, Hamish and Heather will travel the length and breadth of Scotland handing out Solheim Cup goodies and visiting over 50 events, helping to promote the tournament at Gleneagles.

The Coo Vans will be found at events such as The Royal Highland Show in Edinburgh and the World Pipe Band Championships in Glasgow.

The small herd have delighted visitors across Scotland since their roll-out three years ago.

VisitScotland Coo-visers Jemma Blythe and John Stewart with Coo Van Morag at SEC Campus, Glasgow (C) VisitScotland

They are seen at events, visitor attractions and tourism hotspots, providing inspiration and information to visitors during the summer visitor season.

VisitScotland’s Head of Information, Manuela Calchini, said: “The Coo Vans have become a real talking point among visitors to events across Scotland.

“They will be a popular addition to the many events and locations they attend over the coming months and a real asset for spreading the word on The Solheim Cup.”

The Solheim Cup will deliver a multitude of benefits to the Home of Golf including huge international media profile and promotion of equality across both sport and society, as well as supporting programmes to encourage more women and young people to take up the game.

Golf tourism is a key part of Scotland’s visitor economy, worth more than £286 million on an annual basis with a target to grow that to £325 million by 2020.

The 2019 Solheim Cup is expected to have around 100,000 spectators at Gleneagles. Tickets are priced from just £10 for adults with children under-16 admitted free of charge.

Visitors can find out everything they need to know about The 2019 Solheim Cup with the help of VisitScotland’s Coo-Visors who will be on hand with ticket information, free Solheim Cup giveaways at chosen events and a chance for people to take part in a fantastic competition to win a stay at The Gleneagles Hotel.

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