Argos launches its first self-service digital store and hits £2bn mobile sales milestone


Argos has been about since 1973, employs around 30,000 colleagues, and is still doing well and smashing records

As more and more shoppers take to their smartphones, Argos has opened its first self-service digital store, bringing a checkout-free shopping experience to customers.

The huge launch comes as the retailer reaches over £2 billion sales generated through shopping on mobile devices across Sainsbury’s Group 

£4.7 billion sales are now generated online, as shoppers are turning to online methods to buy and pay for things. Online shopping is getting increased popular each day. 

Argos’s first self-service store in Dulwich sees customers pay at the same tablet they use to browse the catalogue’s 20,000 products – removing the need to visit a separate checkout area to pay – before picking up their order at new collection pods. 

The quicker and more convenient payment process frees up store colleagues to be on hand to help customers at the “[email protected]” areas and bring products to collection pods. 

The “[email protected]” areas will also include tills to support anyone who wishes to pay with cash or cards.

For the first time Argos has exceeded £2 billion in sales generated through customers shopping on smartphones. – it was the first UK retailer to reach £1 billion sales from mobile devices. Customers shopping on smartphones and tablets now account for more than 70% of all Argos online sales – making it the retailer’s fastest growing channel – and across Sainsbury’s Group, £4.7 billion sales are now generated online.

Sainsbury’s Argos Chief Executive Officer, John Rogers, said: “Having launched nearly 300 Argos stores in Sainsbury’s supermarkets, we’re making it easier and more convenient for customers to do more of their shopping under one roof.” 

“We’re continuing to test innovative new formats and with the launch of our first self-service digital store we’re offering shoppers a speedier way to pay and giving our colleagues more time to serve and help customers. We’re excited to hear what they think of our latest in-store innovation.”

In the months prior to this, Argos launched a new visual search service in the Argos iOS app, enabling customers to shop for homewares and furniture using images on their smartphones.

In September of last year, Argos became the first UK retailer to offer a shopping service via the Google Assistant platform with the launch of Voice Shop, enabling customers to reserve Argos products using voice technology. Sainsbury’s was the first UK supermarket to offer till-free shopping alongside standard checkouts in August last year.