When it comes to creating content for your blog, you want to make sure it stands out from the crowd and also provides extreme value to your audience.
This can be accomplished through the use of traditional text content, but we are now in the age of mobile and social media — which means video is in demand.
With this in mind, there are plenty of ways to not only start creating content with video in mind, but also to complement your existing content and providing a better user experience in the process.
To help with all of this, today we are going to cover different ways to improve your content creation and engagement through the use of online video and WordPress.
Let’s get started.
1 – How to Create Videos From Your Existing Content
Before we get started with the concept of using video content to promote and improve our sites, we need to first understand when, where, and how to create video content in the first place.
Video content comes in many different shapes and sizes. The good news is, if you don’t want to get in front of the camera or hire a production team, a video creation platform and service like simpleshow might be exactly what you are looking for.
Not only do they have their technology in place to create a whiteboard and explainer video, they also have full-time designers, artists, and video producers to make sure your video content is exactly what you are looking for.
Additionally, through their their drag and drop video tool, anyone can create high-quality whiteboard and explainer videos in just a few minutes time. Best of all, there are no technical or design skills required.
And when it comes to creating content for your site, whiteboard and explainer videos are a wonderful compliment to existing content.
This means, you can go back and look at your best performing content, and then create a new video to add into your existing posts.
This is a win-win situation across the board. Your site readers will have better content, the video is easy enough for you to create, and Google will enjoy seeing the new content on your site as well.
2 – Download Video Content From Other Sources
In addition to using new and original content for your site, the option is also there to simply add it from other sources as well.
YouTube is definitely your best friend when it comes to finding content on the internet that can easily be shared, and pretty much covers every topic you can think of.
With YouTube, it’s also easy enough to provide a link to a video you link, clicking the embed code to have it displayed on your site, or even to download the video and host it on your own site or through a special video player.
In either case, make sure you are giving credit to whoever made the video, or where the site might be from.
Whenever you are ready to post the new or shared video content to your site, make sure you create a thumbnail to increase engagement and visual attraction on social media as well.
It’s also a good idea to reach out to the original creator of the video and letting them know you are sharing it with your audience. This can lead to more social shares and link backs to your site and any new content that might be featuring their video.
3 – Optimize Your Video Content for All Platforms
As important as video content is for your audience, it’s also important to make sure it’s clearly visible and easy to access across all platforms.
With social media and mobile engagement gaining ground all the time, you need to make sure your site is fully optimized for performance and also responsive across all devices.
You will also want to make sure that you are using videos that easily and quickly load on all devices. This means staying away from Flash, or using any players that require the end users to download additional plugins or software.
According to the recent “Video Marketing Stats 2019” reference guide on Blogging.org, “Up to 70% of web traffic happens on mobile devices” and “Up to 57% of all U.S. traffic online comes from smartphones and mobile tablet devices.”.
This means people are going to be accessing not just your web and video content through devices outside of desktops and laptops, but they are also going to be used for lead engagement, ecommerce, online shopping, interaction and much more.
Video is Here to Stay. Can the Same Be Said About Your Site?
Yes, we all know that video content is on the rise — but how many websites and blogs will be able to complete with all eyes on social media and mobile?
Be sure to run through each of the quick tips and data points above to make sure your site content and video creation and marketing strategy is up to date.
To learn more about the best ways to optimize your site and content for improved engagement and conversions, be sure to check out this article from Deadline News.