Scotch Whisky tourism expected to regenerate after £185mk injection from Diageo – Food and Drink News Scotland

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The Scottish Whisky Tourism industry is expected to regenerate after a £185m investment by Diageo that saw their new multi-million pound distillery open.

The company opened the Glenkinchie distillery near Edinburgh to the public this week as part of the regeneration of the Whisky tourism industry in Scotland

The single malt distillery in East Lothian had a major transformation to its visitor attraction as part of a £185million investment in Scotch whisky experiences by Scotland’s leading distiller Diageo.

Glenkinchie distillery launch
Ramsay Borthwick, Distillery Manager and his dog Skyelar mark the opening of the new Glenkinchie Distillery visitor experience in East Lothian. (C) Mike Wilkinson

Glenkinchie will be the Lowland Home of Johnnie Walker, the first of four corner distilleries around Scotland.

It will form a network of visitor experiences linked to the world’s number one Scotch whisky and the new global centrepiece Johnnie Walker Princes Street attraction in Edinburgh, planned to open next summer.

Barbara Smith, Managing Director of Brand Homes for Diageo in Scotland, said: “The opening of the wonderful new visitor experience and garden at Glenkinchie is the first step in our long-term £185million investment in whisky tourism in Scotland.

“We are acutely aware of the difficult times many people are going through, particularly our colleagues in the tourism and hospitality sector across Scotland.

“We know there’s a long way to go and a lot of uncertainty ahead. Still, we believe in the resilience of our business and our communities, and we will be doing all we can through our investment to sow the seeds of recovery and future growth.”

 
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