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Brochure Design Basics: Everything You Need to Know


One of the best ways to help build your brand through offline marketing is brochures. They are a great method for keeping customers up-to-date on products and services, new events, or special sales and discounts. If you are interested in using brochures as part of your marketing strategy, the key is to make them look professional, beautiful, and modern. They must attract the eye, but also have easy to access information. 

Picture of a computer
Image: Domenico Loia on Unsplash

Unless you’ve been living under a rock your entire life, you’ve definitely been handed your fair share of brochures. Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word out about your business, brochures are powerful and effective tools for engaging and educating any audience. But only if your brochure design is on point.


When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can.


Creating brochures might be daunting for many business owners, but it can be easy by using online services like MyCreativeShop. These allow you to easily see brochure templates and get inspired. Once you choose one to your liking, you can easily build a brochure by plugging in your photos and information. You don’t have to be too creative to do this. The layouts are all professionally designed to make your brochure as professional and attractive as possible. Here are some possible brochure types you can find online that are quick to make and affordable for 2021.

Clean and Minimalist Designs

In 2021, you should be looking for brochure templates that provide a more minimalist look. There isn’t a lot of clutter with this type of design, and it’s easy to find information. These designs tend to be easily customizable, so you can move elements around to create the perfect brochure for your business. 


They can be built in most sizes for mailing, as well. The clean design is perfect for when you want to look professional and not have too many distractions for your audience. They are very flexible and can be used for many different brochure types. Minimalism is becoming more popular with home design, and it should be your choice with brochures as well. 


Minimalist design also means minimalist when it comes to writing. Use short sentences that get the point across quickly. Your paragraphs should also be just a few sentences long. Bullet points make it easy for the reader to find and summarize information. In this world of cluttered websites and being bombarded with data at all times, a simple, clean and uncluttered look will go a long way towards creating a great brochure.


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