Wow factor sees ambitious new group pivot on name

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A new challenger in Scotland’s professional services scene is to put one of the country’s oldest legal names front and centre.

Already synonymous with residential property in Edinburgh and the Lothians, the Simpson & Marwick name will now become the pre-eminent brand for all the group’s planned expansion across Scotland.

Rob Aberdein, who launched the new professional services group last year, is now Managing Partner at Simpson & Marwick, admitted that acquiring such a major name in October 2020 had prompted a rethink on direction.

L-R Richard Loudon, the property partner and boss at Simpson & with Aberdein, founder of Aberdeins.

He added: “We could never have dreamt that in our first few months of existence we would land a name with such history, pedigree and recognition factor. That is worthy of us totally pivoting our plans – and as a new and agile, challenger business that is exactly what we are doing.”

Chairman, Richard Loudon added: “For the past few years Simpson & Marwick has been best-known in the higher end of the Edinburgh and East Lothian property markets. That will remain the case, but we also intend to rebuild Simpson & Marwick as a powerhouse across a host of legal services.

As part of the changes, Mr Aberdein will also change the name of the group from Aberdeins to Moray Group.

He added: “At launch we needed a name and Aberdeins was fine. However, I believe that something less personal to me makes greater business sense for the long term.”

While its core will be legal services, the ambitious group is geared up for rapid expansion by creating and acquiring businesses in professional services areas, including estate agency, property letting, accountancy and financial services.