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The effect of matchmaking platforms on current dating trends


Online dating has become a defining aspect of the modern age. Since the first site was launched in 1995, interest in digital matchmaking has rocketed. In the USA alone, around 15 million adults admit to using a dating site, with new titles being launched regularly. But what effect has this explosion in interest had on modern dating trends?

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Singles are more discerning

People searching for a partner will traditionally have some kind of wishlist in mind – an overview of the personality traits or aspirations of their ideal partner. Matchmaking platforms have put this attribute into firm focus. If compatibility lies at the heart of partnerships, dating sites go out of their way to ensure their members can find people most suitable in terms of shared goals. According ro dating specialists from Uniformdating, people are now used to registering with dating sites that will ingather information from their application forms that allow in-built coding – algorithms – to help find appropriate matches, without them having to do as much of the hard graft themselves. Where dating traits are concerned, this sense of finding the most compatible person can be revealed in so many different ways. There is such a variety of websites to choose from today, each providing a range of functions depending on the exacting demands of potential new members.

Casual encounters can be catered for

Anyone looking for casual romance can readily find this via any number of modern matchmaking platforms. Geolocation technology will harness information such as a person’s postcode, then use this to provide other site members with a real-time indication of where potential partners happen to be. Some contemporary websites will even flag up should you happen to walk past another site member in the street, enabling instant connections.

Easier to find compatible partners

Many matchmaking outlets will offer newcomers the ability to fine-tune the type of partner they are aiming to connect with. There are often exhaustive forms to be completed at the outset. While this might seem onerous, paying close attention to answering these details as accurately as possible will be worthwhile in the longer-term. By painting an accurate and meaningful portrait, profiles can become a distinctive calling card that will offer other site members to gain an instant snapshot when as they browse through profiles. Again, compatibility becomes much more achievable in the digital environment.

Dating can be flippant

Where modern dating trends are concerned, one downside of matchmaking platforms is the way too much choice can make singles less focused on pursuing meaningful connections. Having so many personal details available, literally at their fingertips, could lead to a temptation to check out the alternatives. Rather than being dedicated to developing chemistry with one person, human nature will leave them wondering what might happen if they click on the next profile. Or the next. Choosing to not pursue a particular connection will leave any site user open to missing out on far more appropriate contacts.

People still rely on offline liaisons

While matchmaking services represent the most convenient and straightforward way of dating these days, they will never replace the tried and tested experience of face-to-face contact. Dating websites are an extremely flexible way of interacting, and a flexible platform for being introduced to new faces. But the ultimate aim of these resources is to provide the chemistry to encourage singles to think about meeting up in the real world. An ongoing dating trend is that while online platforms will increasingly be used as the initial method of getting together with other singles, bonds will always rely on those all-important offline encounters.