Scottish hospitality firm announce appointment of OBE as new chair


A SCOTTISH hospitality firm has announced the appointment of a hotelier as its new chairman.

Stephen Carter OBE is hailed as a “renowned hotelier” and having served previously for a variety of prestigious hotels will now take up post at Effective Hospitality Management (EHM).

Mr Carter OBE has previously served at The Fairmont and The Old Course in St Andrews; Cameron House, Loch Lomond and The Caledonian in Edinburgh.

Stephen Carter OBE - Business News Scotland
Stephen Carter OBE

Mr Carter OBE will work closely with EHM Directors, Kevin Keenan, John Shevlin and Simon O’Donnell , as they pursue new management contracts.

EHM was set up in the middle of 2020 to support the hospitality industry as it recovers from Covid-19.

Commenting on his appointment, Stephen Carter OBE said:“I am delighted to be joining Kevin, John and Simon on their journey as they bring to bear their experience to assist hospitality businesses throughout Scotland and the rest of the UK.

“As a team we have a great deal of experience when it comes to managing business through tough times and we look forward to helping owners steer a clear path out of this pandemic”.

EHM gained its first management contract in November 2020 and is currently working to re-open the Loch Leven Hotel, a former 17th Century Coaching Inn on 26th April.

Their first contract has given the owners of the hotel, Craig & Noru Innes the opportunity to concentrate on their other business interests as they look to grow their craft Distillery.

EHM Director Kevin Keenan, a former Director of Golf Tourism Scotland said: “We are delighted to announce that someone of Stephen Carter’s considerable calibre is joining us at Effective Hospitality Management.

“Having launched our business on 13th July last year, just as the first lockdown was easing, we are pleased to have such important news as Stephen’s appointment, to share with the industry as this lockdown ends.”

“A year on, and with conditions having become even more challenging for hospitality businesses of all sizes, our aim is still to help the industry we love, one which has sustained us throughout our combined 140 years of experience.

“We know that Stephen shares this ethos with us, and we are honoured to have his input, and considerable wisdom, at our disposal.”

EHM has also announced that it is a key strategic partner of The Fusion Group of Companies.

Fusion’s Accommodation Services division, which similarly works with hospitality businesses, offers a core service of Reservations Support, alongside Corporate Restructuring Support.

Fusion’s Accommodation Services has taken on the running of Loch Leven’s Hotel’s Reservations Department, and, together with EHM, the two companies aim to boost profitability, increase bookings, and promote the Hotel’s appeal to a wider audience.

Fellow EHM Director & former Hotelier John Shevlin said: “The tie up with Fusion Group plays to the strengths of both businesses, and we hope to work together on many more projects.

“With the expansion of its Accommodation Services division, and the launch of Drysdale & & Company, also during lockdown, I think we share the same determination as Fusion that this pandemic is not going to beat us, rather that we see considerable opportunity at this time.”