Strategy specialists launch new consultancy division after record year


SCOTTISH business strategists have announced record results and have now launched a new management consultancy arm.

Turnover and profit have soared for Genoa Black as clients have sought support to help their companies grow.

The firm claims to have secured 25 new clients last year in sectors such as energy, food and drink, life sciences, and manufacturing.

The firm has also taken on five new staff with a further eight hires planned for the months ahead.

The latest results show turnover up 24% year on year, with profit up 26% to £423,000.

The new division known as Genoa Strategy has opened a new office on Edinburgh’s George Street and is being by led Gaynor Duthie who was appointed Managing Partner last year.

Genoa Black - Business News Scotland
Gaynor Duthie (above) is leading the new Genoa Strategy division after being appointed managing partner last year.

Gaynor Duthie says: “This is a natural next step for the business.

Since Genoa Black launched in 2013, we have developed a reputation for our advice being underpinned by research and not just opinion.

“The more complex a business and its market is, the more important it becomes to deliver advice that we know will be impactful.

“There is an unacceptable level of light touch advice out there, and the fact that 86 percent of our new business comes from referrals is testament to the impactful nature of the advice we deliver.

“Genoa Strategy has been established to deliver management consultancy advice to complex SMEs and corporates, targeting companies who place a value on growth.

“We have thrived in the current environment due to the client relationships, our people, our culture and the quality of advice we give.”

The new division has a diverse team of strategists whose experience covers the breadth of B2B complex businesses and the challenges they face.

Laptop - Business News Scotland
Photo by KAL VISUALS on Unsplash. Genoa Black helps companies with challenges in areas such as growth planning, business positioning, business intelligence, marketing penetration, sales strategy, people leadership and governance, and digitalisation.

Rob Potter, Director of Client Strategy commented: “Strengthening our team in the current climate will help clients leverage the growth opportunities available to them as the economy begins its slow recovery from the Covid-19 pandemic.

“Businesses must realise now is the time to act.”

The existing Genoa Black business will continue to focus on providing strategic brand and marketing services to its clients to achieve commercial impact.