Instagram’s top earning British athletes have been revealed

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Taking the top followed and top-performing British athletes from 15 sports, a team have calculated their Instagram earnings.

According to the Sporting Superstars campaign from Essential Living and Influencer Marketing Hub, David Beckham has the most lucrative profile on Instagram with potential earnings of £155,448. 

David Beckham has a staggering 66,500,000 Instagram followers he has the potential to earn up to £155,448 per sponsored post this year.

David Beckham - Research News Scotland
Photo by Sporting Superstars campaign from Essential Living. Lewis Hamilton follows David in second place and Anthony Joshua in third.

Sharing promoted posts from brands such as Adidas, Haig Club, Kent & Curwen, and TUDOR watches he was named Instagram’s highest British earner in 2018 and 2019.

His footballing career allowed him to join the English Football Hall of Fame in 2008 and receive an OBE for services to football.

It is safe to say the 46-year-old former England captain has certainly made a name for himself outside of football with many lucrative business ventures and British icon status. 

The seven-time World Champion, Lewis Hamilton has the potential to make up to £52,443 per post this year.

Lewis Hamilton - Research News Scotland
Photo by Sporting Superstars campaign from Essential Living. You could say he is the king of the F1 Instagram influencers with his 22,400,000 Instagram followers.

He has worked with huge brands including Tommy Hilfiger, Policelifestyle, and Puma.

Boasting an incredible 96 Grand Prix wins since his debut Hamilton has shown dominance ever since his debut season in 2007 earning him his winning reputation.

With many records smashed including the most wins at different Grands Prix with 29 wins and most wins at the same Grand Prix. 

British Boxer Anthony Joshua, has achieved great success inside the ring and he also has a mass Instagram following of 123,000,00 people, giving him the power to boost his wealth of up to £40,808 per post.

Anthony Joshua - Research News Scotland
Photo by Sporting Superstars campaign from Essential Living. Some of his biggest partnerships include Under Armour, Jaguar, Land Rover, Beats, BULK Powders, Sky Sports, and Hugo Boss.

Growing up it was clear Joshua was destined for greatness and when he was 18, his cousin introduced him to boxing and the rest is history.

He is a two-time unified world heavyweight champion, having held the WBA (Super), IBF, WBO, and IBO titles.

However not all social media icons make money as easily.

Instagram influencers are often getting into trouble from the Advertising Standards Authority (ASA) for not properly branding ads.

A spokesperson for the ASA has said: “Over the last few years we’ve undertaken a considerable amount of work in helping the influencer community understand when and how the ad rules apply to them, through a wealth of resources, advice and training and ASA rulings.

“It has been making a difference in driving up compliance.

“However, whilst we’re heartened to see large elements of the industry maturing and disclosing ad content transparently, with a real positive direction of travel, we continue to see too many incidences of non-disclosure.

“Ignorance is not an excuse: we have easy-to-use online guidance that can help both brands and influencers learn how to host and flag ads.

“Our rules are clear and we expect influencers to be aware of and to carefully follow them. Failure to do so can lead to sanctions.”