Thursday, June 30, 2022
BusinessWhisky distillery opens its doors to a new visitor experience

Whisky distillery opens its doors to a new visitor experience

WHISKY lovers are invited back to Speyside to explore the multi-million pound redesign of its landmark visitor experience.

The Glenlivet, the original Speyside single malt, welcomes back whisky fans to its newly refurbished home in Speyside, which opens today.
After undergoing 18 months of extensive renovations, the home of The Glenlivet has become more than a distillery, with a new look and feel as the iconic Scotch continues to define the future of single malt whisky and open up Speyside to the world. 
Glenlivet Distillery - Business News Scotland
Photo by Glenlivet Distillery. Following in the footsteps of its founder, George Smith, the redevelopment reflects high standards.
Hidden on the edges of the wild Cairngorms National Park in a remote Speyside glen, the visitor experience immerses guests in The Glenlivet’s rich history laced with drama and intrigue.
After learning about the distillation process in The Provenance Room, guests can lounge at the bar to enjoy a dram of Speyside’s definitive single malt, whilst admiring the mosaic flooring that serves as a tribute to Scottish history.
Before departing, visitors can browse the charming retail space that sells some of The Glenlivet’s finest collections, and even create a unique bottle through the exclusive label personalisation and engraving service. 
There’s a range of experiences on offer including ‘The Archive’ tour, which features a tutored tasting of The Glenlivet’s oldest and rarest whiskies, such as The Glenlivet 30 Year Old Cellar Collection.
The Glenlivet Bar - Business News Scotland
Photo by The Glenlivet Bar. Guests can put their senses to the ultimate test by trialling some of The Glenlivet’s most exclusive whiskies.
Those who opt for this tour will also have the chance to experience a unique tasting of The Glenlivet Capsule Collection, which took the internet by storm in 2019 and redefined the way single malt can be enjoyed.
During their visit, guests will have the opportunity to discover well-loved The Glenlivet favourites alongside rare aged whiskies from the archives, as well as exclusive hand-filled bottlings, only available at the visitor experience.
The interiors have been inspired by The Glenlivet Estate in which it sits, with Speyside-green marble encompassing oak and accoya highlights that hark back to whisky barrels used in the aging process.
To bring to life it’s Scottish heritage and craft, The Glenlivet has partnered with some of the finest craftsmen across the UK to design the intricate details and finer elements of the home.
The Glenlivet Speyside Room - Business News Scotland
Photo by The Glenlivet. Whisky fans can also indulge in the Atlantic Single Cask 40 Year Old and 38 year old Cellar Collection with only 30 bottles distilled.
Miriam Eceolaza, Director of The Glenlivet commented: “The Glenlivet is a symbol of Speyside, and after 18 months of renovations, we can’t wait to open the doors to our local communities and bring whisky lovers into our new visitor experience, as we continue to push boundaries and break tradition within single malt whisky.
“It’s a true immersion in to the iconic Speyside region, walking guests through our stunning indoor field of local barley, tasting from our old and rare archives, experimenting with our famous cocktail capsules and taking a unique piece of Speyside home with our straight from the cask personalised bottling.
“From the decor and design, to ambience and atmosphere, guests will witness something truly original at every turn.
“We strive to give visitors the best possible experience and look forward to welcoming back our loyal fans, as well as new faces keen to taste the original Speyside single malt.”

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