A BRITISH plant-based restaurant has raised £2M to bring affordable vegan food to the market.
Ready Burger, based in London, have closed their first funding round with crowdcube, raising a whopping £2M from 842 investors.
The brand has finessed the science behind the taste and texture of plant-based foods to make them almost identical to their meat counterparts.
The team behind the concept have enthusiastic plans to roll out the UK’s first scalable, value-driven, fully plant-based fast-food chain.
Max Miller, CEO and co-founder of Ready Burger, said: “This investment will allow us to continue to drive forward our ambitious expansion plans, opening further venues across London, then nationally and eventually internationally, to bring plant-based food to the masses.
“It will also enable us to invest in the best food technology, innovative solutions and continue to ensure we deliver consistency of service and quality of product at each phase of growth.”
Miller added: “We are working directly with industry-leading manufacturers to sustainably produce our proteins, allowing us to create products that not only taste outstanding but also give us market acceptable margins on each of our menu items, even at this early stage. These costs will continue to improve as our economies of scale begin to grow.”
Ready Burger has ensured that sustainability is built into every aspect of the brand it uses 70 per cent less water to make the plant-based patty compared to its beef counterpart.
The brand emits 92 per cent less greenhouse gas emissions than a beef burger and requires 93 per cent less land to produce.
The restaurant currently has one location in Crouch End, London, but there are plans for a second venue to open in Finchley Road in September 2021.