SCOTTISH tourism businesses will be able to connect with key buyers around the world regardless of challenges posed by the pandemic.
Discover Scotland 2022 comprises an online business-to-business event with five regional showcases.
Discover Scotland: Reconnect 2022 will take place virtually on April 5-7 next year.
The five regional events, known as Discover Scotland: Live Showcase, will then be held in May and September next year.
The VisitScotland events will promote trade-ready Scottish tourism businesses to key international buyers on the ground in Scotland.
Malcolm Roughead, VisitScotland Chief Executive, claimed the events would “showcase the best of Scotland’s tourism products, allowing businesses to stay connected with?qualified?buyers during the COVID-19 pandemic”.
“We have worked with tourism industry representatives to ensure that this travel trade programme of activity meets their needs in 2022 and ensures that connection to international buyers remains possible,” he said.
Roughead added: “We fully support the Scottish tourism industry and?are committed?to helping businesses?recover from?the COVID-19 pandemic?by?providing opportunities for them to?network with?tour operators and travel agents from all over the world, both online and on location.?”
Scotland Reconnect was held virtually in November 2020 and was successfully repeated in April 2021 as an effective alternative to live events during the pandemic. More than 7,000 pre-arranged business meetings took place over the three days in April.
In April 2022, VisitScotland anticipates virtual attendance from around 300 buyers from more than 20 markets and attendance by 300 Scottish suppliers.