Wednesday, July 6, 2022
BusinessCosta trial new recyclable lids ahead of UK roll out

Costa trial new recyclable lids ahead of UK roll out

COSTA Coffee has today announced the launch of a new trial of fully recyclable lids for their drinks cups.

Made from renewable plant-based material, the lids are 100% recyclable and will be available at 150 Costa stores across the UK.

The trial goes live just a month after the coffee shop chain committed to halving carbon emissions per coffee serving by 2030 and reaching Net Zero by 2040.

The trial will gather consumer and store team member feedback of the new lids, including look and feel, following significant testing and development in controlled environments.

Costa cup with new lid on top.
The new coffee cup lids are made up of 100% fibre.

The lids will also be trialled in select Costa Express machines this summer.

The company say that upon completion of the trial, they will review all the feedback, and will look to confirm the next steps from there, including any additional information on a UK-wide roll out.

The new fibre lids will be available across small, medium, and large takeaway cup sizes and have up to 50% lower carbon footprint than the current polystyrene plastic lids. 

As part of an ongoing effort to reduce its environmental impact, last year Costa changed the lining of the inside of its takeaway cups to be plant-based plastic, rather than an oil-based plastic.

The cups, now available nationwide, have a 26% lower carbon footprint than Costa’s previous takeaway cups when recycled.

The trial of the new fibre lids will mean those consumers opting for a takeaway cup will be their coffee in 100% plant-based packaging.

Costa’s Global Brand & Sustainability Director, Deb Caldow, said: “Last month we announced our global carbon reduction targets, committing to reaching Net Zero by 2040.

“Targets require action and today’s announcement is another positive step in the right direction, helping improve single use options for coffee fans.

“We are working simultaneously on three key areas within our packaging – Reuse, Reduce, Recycle.

“Our aim is to encourage consumers to adapt reuse regularly, through offering reusable ‘rent a cup’ schemes and by rewarding consumers through an enhanced loyalty scheme, rewarding those opting to reuse.

“However, we know we need to come at this from all angles – and constantly improving single-use material options, as well as maximising cup collection and recycling are all parallel priorities.

“We are now focusing on single-use lids, moving from polystyrene plastic lids to new fibre lids that are sustainably sourced, made from renewable material and are fully recyclable.

“We’re confident that the trial will show us that consumers are ready for the switch from plastic to fibre and that we can make a huge difference in reducing the volume and impact of single-use, oil-based plastic, on the environment.”

Costa also recently extended its UK trial of a blockchain technology-powered reusable cup scheme, BURT (Borrow, Use, Reuse, Takeback), which allows consumers to borrow a reusable cup to takeaway and return it on their next visit.

They also relaunched their loyalty scheme last year with sustainability considerations at the forefront through the introduction of ‘Green Beans’.

The scheme now rewards consumers with a free drink after only four purchases when using a reusable cup, compared to 8 purchases in a takeaway cup.

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