Tuesday, May 24, 2022
BusinessMackie’s Crisps packs a punch with new pickled onion packet size

Mackie’s Crisps packs a punch with new pickled onion packet size

PICKLED ONION crisps produced by the Scots snack maker is to pack a punch in a smaller bag following success as a larger portion.

Mackie’s at Taypack is giving its consumers wider options by launching a new 40g packet of its pickled onion flavour – which will feature in meal deals around Scotland.

The flavour has now moved into the brands ‘core range’ after more than 500,000 of the 150g packs sold within the first six months of trading – becoming Mackie’s fastest growing crisp flavour of all time.

Released on 4th April, the 40g packet is set for an initial run of 100,000 bags and hopes to reach more than £85,000 in sales.

Mackie's pickled onion flavour crisp packet.

Mackie’s at Taypack has already confirmed stockists such as Brakes, Failte Foods, Templeman Retailing & Vending and Williamson Group Ltd – with the crisps also available via Mackie’s at Taypack’s online store.

National Wholesale Account Manager, Mel Hack, said: “With pickled onion now our second best-selling flavour, the 40g on-the-go pack could not come quick enough for our impulse customers.

“Now available from a large range of convenience stores and food outlets, our pickled onion crisps can be enjoyed during a variety of out of home snacking occasions.”

Retailing for 85p, the flavour will sit alongside the 40g range which includes sea salt, mature cheddar and onion, and haggis and cracked black pepper.

Brand Manager at Mackie’s at Taypack, Shelley Reid, said: “Extending a packet size range is a great sign of how popular a flavour has been with consumers.

“We always listen closely to consumers thoughts and opinions, and there has been brilliant feedback on our pickled onion crisps from the outset.

“It was important to us to ensure there were more options of this much-loved flavour – and in portion-controlled sizes.

“Pickled onion is made only from natural flavourings meaning the crisps are suitable for vegetarians and vegans, making it accessible for a wide consumer market”

Mackie's pickled onion flavour crisp packets.

Mackie’s at Taypack recently announced plans to continue to increase production in 2022 as well as revealing long-term plans to double the size of its Perthshire factory.

Shelley added: “There are so many exciting things happening at Mackie’s at Taypack right now and this is another brilliant milestone for us.

“After a really successful year in 2021, the team here are now focused on building upon the important progress we made last year – continuing to grow the firm whilst doing what we’re passionate about.”

The firm is based at the Taylor farm in Errol, Perthshire, and was formed in 2009 as a standalone joint venture with Mackie’s of Scotland, the Aberdeenshire ice cream and chocolate producer.

Produced at the fourth-generation Taylor farm, Mackie’s Crisps has become the leading Scottish crisp brand with a dedication towards making high quality, delicious crisps and snacks.

James Taylor, Managing Director at Mackie’s at Taypack, runs the family-owned business alongside his father, Chairman George Taylor, employing a team of 64.

Related Stories