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Partner PostsWhat Makes Good Web Design, and Why is it Important?

What Makes Good Web Design, and Why is it Important?

If you’re building a website for your company or even renovating one you already have, you may wonder why web design is important and what makes it good. How can you know this and ensure you’ve covered all the fundamental rules of website design?

Photo by Eftakher Alam on Unsplash

The truth is that designing and building a website involves more than just making it seem good. It’s one of the most important elements determining whether a user has a positive or negative experience when browsing your site, affecting their perception of your business.

Exactly why is web design crucial?

When we suggest that site design can make or ruin your company, we are not exaggerating. Don’t trust us? Let the statistics speak for themselves. According to 75% of consumers, they quickly determine a company’s legitimacy based on its website layout. Many uses gave said to build visually stunning and user-friendly websites, people have gone to Website Design Company that offer expert advice and creative solutions.

Here we are going to discuss the many advantages of having a good website and the drawbacks of having a terrible one.

Effective Website Design Guidelines

Good website design ultimately gives your users the best experience with your brand because online interactions are a window into your business. Still, you can follow some general guidelines to ensure you get off to a good start. The following are the most significant web design guidelines.

Designing The I/UX and Website Layout 

In addition to looking attractive, web page design and layout must also be functional. A bad website user experience (UX) is viewed by 77% of agencies as a weakness for their clients. Therefore, even if they get the visual components, like colors and fonts, just right, a bad user experience could undo all their hard work!

Therefore, you must always consider what the user will see and feel. When users can easily navigate a website and find the information they need, it qualifies as great. They will close the tab on your website if it takes too long or is overwhelming.

Designing a Responsive Mobile Website

Consider how frequently you use your phone to view the material. On how many mobile devices have you visited websites? Every one of us has visited a website where we must scroll or pinch to see the content. It causes unnecessary pain!

According to statistics, 85% of individuals think a website must look as nice on a mobile device as on a desktop. What does this mean for the layout of your website? So, whether you’re using an iPad, smartphone, or PC to browse the website, make sure the display is set to the device’s pixel width. Before going live, make sure your website is mobile-friendly.

High-quality Writing, Pictures, and Videos 

One of the biggest things that companies need to improve is utilizing excessively huge graphics on their websites. And as a result, websites load excruciatingly slowly, and photos take an eternity to open. According to research, if your website’s images take too long or don’t load at all, 39% of visitors will leave.

Even if the photographs are perfect, you should also consider including a video. Why not capitalize on the fact that viewers are 10 times more likely to interact with videos than images?

Another component of a website that needs to get more attention is copy. A jargon-filled copy that could be better written won’t impress your customers. They’ll snore as a result! Make copy a part of the design using punchy headers, subheadings, and brief, to-the-point paragraphs. Remember that readers will scan rather than read something in-depth, so ensure something captures their interest.

CTAs, or Calls to Action.

What does your website aim to accomplish? Yes, you want to immediately make a solid, positive impression, but you also want them to do something! Using calls to action, or CTAs, you must remind people to take action and make it simple for them to do so. These are the buttons on a website, such as Read More, Download Now, Contact Us, etc.

SEO Activity

A website is much more likely to attract free, targeted visitors if a solid SEO strategy supports it and has been structured to reflect this plan. You want people to be able to find your website because it will allow you to connect with clients without having to seek them out actively.

When SEO concepts are incorporated into the design of a website, it will save the need to return later and spend money on unneeded restructuring and updates.

Similar to Social Proof, Credibility

There are numerous low-quality businesses and false news outlets out there. It might not be easy to sort through all of these to find the best of the best (you). It is important to give your potential consumer that extra push with social proof, like case studies, testimonials, etc., after they arrive on your website.

Brand Consistency and Identity 

How many companies do not have a brand guide describing their chosen colors, fonts, etc., is astonishing. If you’re one of them, a great place to start is with your website! Ensure that everything on your website is replicated throughout all other business platforms, including social media. Your company becomes instantly recognizable because of this brand consistency, increasing its legitimacy. Complete your brand manual and website first; the rest will fall into place.

Conclusion 

In conclusion, web design is crucial in the current digital environment. It acts as the online representation of your company or brand and impacts visitors. In addition to drawing users’ attention, a well-designed website offers a smooth user experience that promotes engagement and motivates desired activities. Usability, responsiveness, clear call-to-actions, quick page loads, consistency, and accessibility are just a few of the components that make up good web design. By concentrating on these, you can design a website that is user-friendly, visually appealing, and consistent with your brand identity.

 A well-designed website also aids in efficient search engine optimization, increasing your online presence and bringing in organic visitors. It improves your brand’s reputation and fosters long-lasting relationships with your target audience by establishing credibility, professionalism, and trust. Understanding that web design is a continuous process rather than a one-time project is critical. It is essential to keep up with changes in technology and consumer preferences so that your website can be updated as necessary. Regular reviews, user testing, and keeping up with design trends are imperative to ensure your website is relevant, useful, and effective.

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