We all recognise our favorite logos whether it be shoes, software or some other product or service.
However, what are the logo design principles that make us remember these logos? And how can we learn from these companies to make sure that our logos are memorable as well?
Continue reading this article to learn the basics of logo design that will make your logo work for you and not against you.
Must-Know Logo Design Principles
Whether you’re using Adobe Spark’s logo designer or you’re having a professional design your logo, the principles are still the same. When you know what they are, you can make sure everything looks good before you put your stamp of approval on things.
- Simplicity
If you try to get too wild with the design, you’re not going to get the impact that you want. Designs that are complicated as easy to confuse with other designs because they might have similar elements.
You don’t want people to confuse your luxury watch brand with a car sales company down the road. Keep it simple and make it pack a punch.
- Uniqueness
Though simplicity is important, you need to make sure it is uniquely simple. If your logo is simple but it looks like everything else, that’s not good. Figure out how you can make your logo look unique while maintaining a simple design.
- Up to Date but Long Lasting
When designing your logo, you need to create a logo that won’t be out of style next year. You may need to update your logo from time to time but it should still look similar to the original design.
If you create a design off of a passing fad, you’re going to have to do a total makeover of your logo which means that your brand has to start all over with logo recognition.
- Fitting to Your Industry
Before creating your logo, do industry research. Look at brands that you admire. What do their logos look like?
While you don’t want to make your logo the same or similar to theirs, you do need to use them as inspiration. Imagine if a luxury fashion line had the same logo as a local supermarket.
This wouldn’t work for the supermarket nor the luxury brand. People would think the supermarket was expensive and they would think the luxury brand was cheap.
- Monotone
Logos are often used in all types of advertising from color display ads online to the small print on a newspaper. Make sure to do a test and see how your logo looks on the different types of advertising there is available and make sure it looks good in monotone.
Grow Your Business and Brand
Now that you know these logo design principles, you can start working on creating your brand image. Your logo is a very important piece to the puzzle.
Don’t stop learning about building your business and brand here. Continue reading our blog and don’t forget to bookmark your favorite sections.
