How matchmaking platforms changed dating for a Generation


Since the first commercial dating websites were launched two decades ago, this activity has gone from strength to strength. Surveys consistently reveal upwards of one-third of US adults admit to being regular users, while more than 10% of marriages were instigated on online platforms.

To state that matchmaking platforms have changed dating for a generation is no understatement, with Millennials the demographic most likely to be enthusiastic subscribers. The reasons for this phenomenal rise are complex, but they can be drilled down to main headings.

Couple in love
Image by Hian Oliveira on Unsplash


Anyone choosing to type ‘online dating’ into their search engine will be faced with an unbelievable diversity of choice. Within the generic sites, there can be any number of subheadings of dating categories, enabling people to drill down to often minute detail when it comes to their specific interest. From broader headings such as straight, gay, bisexual, or lesbian dating, there can be any number of subcategories covering everything from daters interested in interracial relationships to those who want to meet other members of the LGBTQ community. As well as people looking for relationships, numerous websites cater to the world of more intransigent casual encounters.

Short or long-term options

Millennials tend to be the demographic most likely to take advantage of the latest technologies. With social media platforms specifically geared towards instant messaging or photograph sharing, dating sites fit in perfectly well with the modern lifestyle. There is a preconception that younger people are mainly taking advantage of online options when it comes to looking for instant meetings, accessing outlets like dating site lustylocals. Some dating platforms certainly dispense with the formalities of presenting compatible profiles and offer their members the opportunity to simply swipe left or right, based on photographs. But many of the younger generations are also looking for meaningful relationships. The point is, either option is available.


Dating services are now specifically geared to fit in with the way that we live today. Dating apps can be downloaded along with any others from the Apple Store or Google Play Store, seamlessly integrating into all the other icons on your devices. Each is designed to allow maximum ease of navigation, with user-friendly shortcuts and functions to make the whole process of matchmaking as seamless and enjoyable as possible. You can log into your account at any time of day to check on messages or check out newcomers.


One of the most fundamental building blocks of any relationship is establishing a sense of common ground. It can also be the case that opposites attract, but for a significant amount of people getting into online dating, one way to break the ice is finding subjects they share, especially when they are engaging in initial conversations. Dating sites are actively geared towards compatibility, with algorithms built into the software that will ensure site users have every chance of being paired with someone sharing the attributes they have specified in their application form. While browsing through the profiles, members can also home in on whoever they think would be most compatible based on the interests outlined in their personal details.

Transcending boundaries

Another enticing aspect of matchmaking platforms is the way singles can look far beyond their immediate geographical environment when looking for prospective partners. Some of the larger dating sites command global memberships running into tens of millions. As you browse through profiles, there is every likelihood you could come across someone you are attracted to who happens to be located in a different timezone. With video chatting technology and decreasing travel costs, there is no reason why international relationships can’t flourish.

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