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How are online slots reshaping the iGaming industry?

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iGaming is an umbrella term that denotes all types of online gambling, including online casino games, fantasy sports, sports betting, and more. One of the most popular iGaming sectors is online casinos — online slots, to be precise.

Online slots have been around for quite a while now, as millions of people around the globe actively take part in this type of entertainment. This resulted in dozens of online slot development companies actively producing fresh content in order to meet the needs of the evergrowing market.

Online slots have been at the forefront of technological advancement for more than two decades, as slot developers were always the first ones to adopt new technologies and use them in their games.

Computer gamers

Image: Alex Haney on Unsplash

A Desktop-to-Mobile Shift Is Underway

When you think about it, online slots are a perfect genre to be adapted to mobile play since cothey are usually not complicated and can be easily transferred to small screens. For example, when you visit online slots on PrimeSlots, you will notice that most of the games can be accessed both via your desktop browser and mobile browser. 

Slot developers use cutting-edge technologies such as HTML5 to make slots ‘responsive’ to the screen size in order to offer the best gaming experience.

Slots Are Merging Video Games and Casino

The history of slots is a really long and interesting one, filled with technological breakthroughs, innovative ideas, and massive rewards. Their recent history is even more interesting as slot developers started introducing many elements of non-casino games into slots. 

Nowadays, there are slots that have protagonists, non-player characters, quests, and more. Although most of them are still based on luck, players are immersed now more than ever.

Immersion is perhaps a keyword here, as it is applied to the entire iGaming industry, with developers and designers doing their best to provide the people who love playing video games with the ultimate gaming experience.

VR/AR

Speaking of immersion, one of the ways slot developers are bringing the world of online slots closer to players is via Virtual Reality and Augmented Reality. Slot spinners will be able to play their favourite games by using VR gear to basically enter the virtual world filled with reels, rows, symbols, special features, and more. 

This technology is being very closely examined at the moment, with some of the slots already being available for play. Nevertheless, there is still a lot to upgrade in order to offer a fully immersive experience without glitches and bugs.

Creating Brands

Many online slots got so popular that they became a brand on their own. For example, one of the most popular online video slots called Starburst has been well accepted, and it doesn’t require additional marketing at the moment. Moreover, many slot development companies have been actively developing in-game characters and props that are marketed as the face of the slot. The goal of that is to make a brand out of them and make slots even more popular.

This approach has been adopted by companies that want to make it in the highly competitive world of online slots. Given that hundreds of new titles are released on a monthly basis, slot creators had to come up with new ways to market their games. This is slowly becoming a practice in the entire iGaming industry that has begun to introduce some unorthodox marketing approaches for the sake of standing out.

Slots Are Not Alone

Although slots are used as an example in this text, it is safe to say that other types of casino games are also rapidly evolving. For example, Mega Casino offers online roulette games that will provide a new perspective on playing this type of table game to everyone who tries it. 

Furthermore, there are other casino games such as video poker, blackjack, baccarat, and more that are actively being developed and upgraded so as to improve the overall user experience and become even more entertaining.

Conclusion

Online casinos, sportsbooks, fantasy sports platforms, bingo sites, and poker rooms — these are all part of the growing iGaming industry that has been developing rapidly in the past decade. Online slots have been the first to accept some of the newest technologies and marketing practices, paving the way for providers of other types of online gambling games to make their products better and more competitive.

 
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