Every business needs to expand its client base for growth, and local contractors are no different. As long as we live in homes and apartments, people will continue to need the services of contractors and home developers.
Customers are out there and it’s just a matter of reaching out to them and showing them why your company or services are best. Choosing a dedicated home improvement marketing company that only focuses in your industry, such as Initiate Lift, can also be of great benefit as they already understand what you are trying to achieve and the kind of customer you are trying to reach.
If your sales do not contribute to the steady growth of your contracting business, you may need to escalate them in the marketing department. Marketing rules may have changed over the past 20 years, but the need for general contractor marketing and effective marketing strategy has not changed. Redesigning and improving homes are areas that are not very competitive, so marketing a contractor is essential no matter where you are.
Digital marketing is the best way to reach your target audience, where most customers are now looking for online contractor services. In order to reach more and more customers, you will need a strong online presence and mastering of digital marketing. In this article, we will discuss effective digital marketing and promotional means for professional marketing and how to get started.
Did you know that 77% of American adults use the Internet every day? 26% of them spend almost every day online. This means that you have a lot of opportunities to share content with a lot of people and market your products and services to them. There are some effective promotional tools that will help you market your content and publish your business.
What is content marketing?
Content Marketing A marketing approach that involves creating a variety of online content (blog postings, social media publications, videos, etc.) to create and retain customers, provide them with useful and valuable content to build confidence and increase the likelihood that they will buy products or services from you in the future.
Importance of content marketing
There are many benefits that come with a strong marketing strategy, such as:
- Improve trust and build brand reputation.
- Increase site conversions.
- Develop search engine rankings.
- Attract new customers effectively.
Marketing content also helps you to prove yourself as a professional or a powerful figure in your field. This, in turn, increases conversions and helps you build a strong reputation for your business.
I’ll remind you of seven promotional methods you should use when marketing your content:
- Reach the influencers
Some people make fun of the idea of working with influencers on social media. In fact, marketing with influencers can lead to some incredibly high conversions. It can help long-time influencers create loyal followers to add great value to your company, and can help spread your brand and content you’re working hard to deploy. Connect with an influencer and request a quote to see how much they will charge for sharing your content on their social media profiles.
A Twitter search reveals that 40% of users say they made a direct purchase as a result of tweeting from an influencer. On YouTube, 60% of subscribers say influencers have an impact on their buying decisions. Other research found that 57% of all Internet users over the age of 16 made a purchase on the recommendation of one of the influencers, and 69% of the millennium generation reported buying products recommended by the influencers.
Actors of all kinds play an increasing role in influencing purchasing decisions. It is important that you understand the best difference the influencers make and its potential impact on your content marketing program.
- List your sources
If you’re quoting from trusted sources in your online content, you should definitely mention these resources by referring to them when sharing your posts or videos on social media. Often, source owners will see the signal and verify what you’ve created. They may share your content with their profiles on social media. This helps you show a much wider audience and can increase your participation and the number of followers you get from a single publication.
- Contact the resource owners via e-mail
If you really want to make sure the busy person sees your content, try sending them an email. Tell them that you wrote a publication on a blog or created a video that you mentioned or reported on. Many professionals have busy social media profiles and may not notice you, but if you email them directly, they’ll be more likely to search for your post and more likely to share it with their followers.
- Participate in content communities
There are lots of websites dedicated to helping creators develop their tracking and display their content to a wider audience. There is also a lot of competition on these sites, but it can be very helpful, especially if you are offering high-quality content. If you join one of these sites, it’s good to do other things and not simply promote yourself. Share the work of others and communicate with those who post on the site – remember that these sites are communities – and do not share any content you create on these sites; you should only share your best content.
- Send the content to your email list
Do not have an email list? You’ll create one as soon as possible. The email list will give you direct access to people who are already interested in what your company offers. Once you have your email list, start sharing your content in regular email updates. Do not bother people on your list-just send one email per day-.
- Use paid ads smartly
You can always choose to pay for ads when you try to promote your content online. Be smart about how you do it otherwise you may end up spending a lot of money that you might not recover. Push to promote only the content you want to reach a wider audience, and make sure your content is clearly marked as funded. This helps you to prove your credibility and avoid being punished by the platforms you announce.