If you need to inject some new life into your business, then one of the most effective marketing analytics tools to incorporate is call tracking software.
This article will take you through what call tracking software is, the analytics it can provide, and the many reasons why it’s a must-have tool for your business.
Read on to learn more.
What is call tracking software?
Call tracking software can give your business an accurate and efficient way of monitoring every customer call, as well as a variety of crucial data gathered from each call.
Not only this, but you’ll also have access to a wide range of insights and reports surrounding customer engagement throughout your business and customer touchpoints. This will give you a clear picture of how each area of your marketing is performing, and how well you are generating leads and sales.
Therefore, with expert call tracking software – such as that offered by Mediahawk, for example – you’ll have the most effective tool for analysing and refining your marketing.
What analytics does call tracking provide?
You can receive a variety of detailed analytics from your call tracking software.
When it comes to your customer calls, you can gain insight into things such as – the abandonment rate of your calls, the area code of a caller, the caller’s phone number, the ring length, and much more.
Also, for a more in-depth grasp on customer engagement, you can receive extensive analytics such as:
- Call volumes from each marketing source – The software will be able to show you the number of calls that are coming from each of your marketing sources. An example of this is calls from your pay-per-click activity.
- The activities delivering inbound enquiries – Each time you receive an inbound enquiry, you’ll be able to trace all the touchpoints the customer visited beforehand.
- The sources which lead to website visits – When customers visit your website, you’ll have a clear view of the journeys they took to reach this point, including every channel and activity.
Why is call tracking a must-have analytics tool?
There are many reasons why call tracking is a must-have analytics tool for your business, including things such as:
- Complete visibility over engagement
Call tracking gives you the clearest and most accurate way of reviewing your marketing performance. The reports and insights you’ll gain can help you develop customer journey maps, which outline all the visits you receive to each touchpoint, from across every channel.
This way, it will be evident how effective each area of your marketing is when it comes to engagement. And, you can easily identify your strongest areas which are delivering the highest number of leads and sales.
Also, the more visibility you have, the easier it will be to establish the weak points which need addressing in your marketing.
- Increased lead and sales generation from activities
Once you’ve identified the how many leads and sales are generated from each of your activities, you can focus specifically on those which are delivering increased numbers.
Then, you can evaluate the different aspects of these activities to find out what makes them successful. This could be due to their written content, for example.
This way, you can replicate these successful elements in any new activities you create, so they also produce high numbers of leads and sales.
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If you’re looking for the best marketing analytics tool to boost your business, look no further than call tracking software!
